TICKLED PINK: Tuscadero Is Now Available On The 2024 Jeep® Gladiator

The Jeep® Gladiator, renowned for its adventurous spirit and off-road prowess, has been revamping its game to tackle recent sales challenges. As a midsize pickup truck targeting lifestyle adventurers, the Gladiator struggled to find its footing in the market due to its premium price tag. However, Jeep is shaking things up for 2024 with a strategic update aimed at rekindling consumer interest.

The 2024 Gladiator is rolling out with a fresh look and enhanced features to entice buyers back into the fold. The major overhaul includes a lower starting Manufacturer’s Suggested Retail Price (MSRP), more standard features, and the integration of the latest Uconnect 5 infotainment system. But the cherry on top of this revamp is the introduction of the iconic Tuscadero exterior color, making its debut on the Gladiator lineup for the first time.

Tuscadero, known for its audacious, deep Magenta hue, first captured hearts as a limited edition color on the Jeep Wrangler in 2021. Its popularity soared among enthusiasts with approximately 30,000 orders, prompting Jeep to respond to the fervent requests from the community. Now, the Gladiator joins the ranks of vehicles boasting this vibrant shade, elevating its appeal to a new level.

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Bill Peffer, Senior Vice President and Head of Jeep® North America, emphasized the brand’s commitment to listening to its passionate fanbase. “Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” Peffer stated. 

For those eyeing the 2024 Gladiator in Tuscadero, it’s now within reach. The option is available for order throughout the 2024 model year at an additional U.S. MSRP of $895. Initially offered on Gladiator Sport, Mojave, and Rubicon trims, Tuscadero will later expand to additional trims, broadening its availability. Canadians can also order the color for an additional $695 on Mojave and Rubicon models only.

With a refreshed look, enhanced features, and the addition of this iconic color option, Jeep aims to reignite interest in its beloved pickup truck. As Tuscadero hits showroom floors this summer, enthusiasts can finally experience the perfect blend of adventure and style in their Gladiator journey.