Mopar Shines At The 2024 SEMA Show

Mopar has again taken center stage at the 2024 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Focusing on combining heritage, electrification, and rugged power, the Mopar display presents an impressive classic and forward-looking lineup. Anchoring Mopar’s 15,345-square-foot South Hall showcase (Booth #44137), this year’s concepts illustrate Mopar’s dedication to quality-tested, factory-backed performance parts while pushing boundaries with electrified propulsion and rugged builds for the Ram lineup.

1967 Plymouth GTX Electromod Concept – 

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The 1967 Plymouth GTX Electromod Concept epitomizes Mopar’s foray into electrifying classic American muscle. This zero-emissions reimagining of the original Plymouth GTX features Mopar’s conceptual e-Crate propulsion package, showcasing a modular EV system aimed at turning vintage rides into fully electric machines. Draped in Frostbite Blue, the GTX Electromod combines old-school muscle with futuristic tech, sporting widened rear-wheel openings, body-color bumpers, and Satin Black trim accents that highlight the sculpted exterior.

Under the custom carbon-fiber hood, a scalable 400-volt, 250-kW electric drive module generates 335 horsepower, delivering power through a 3:1 gear reducer. With a 73-kWh battery pack split between four modules and an estimated range of 250 miles, the Electromod has both the look and the power for the road. This concept hints at the future of “e-muscle” conversion kits, with Mopar eyeing potential compatibility across classic E- and B-body vehicles.

Inside, the GTX balances nostalgia with modernity. Custom gauges display speed, battery level, and coolant temperatures, housed within a custom bezel that retains the 1960s vibe. IndiGo Blue leather seats and accents combine with Gunmetal suede bolsters, while custom steering and gear components modernize the interior. It’s a stunning blend of Mopar heritage and the possibilities of tomorrow’s muscle.

Ram 2500 Power Wagon Concept – 

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Positioned as the ultimate off-road truck that doubles as a dependable daily workhorse, the Ram 2500 Power Wagon Concept embodies Mopar’s rugged side. Finished in Satin Stealth Sand with Header Orange accents, this HEMI®-powered concept features a custom 3D topographical map graphic along the bed box and comes outfitted with an array of Mopar accessories for off-road and worksite versatility.

The Power Wagon sits on black and Anthracite Grey 20-inch x 10-inch wheels paired with 35-inch Goodyear tires, offering maximum traction on any terrain. A 6.4-liter (392 cubic-inch) HEMI® BGE V8 engine under Mopar’s sport performance hood provides power, while a factory Warn winch, integrated trailer-tow mirrors, and custom storage systems enhance both its form and function. The roof holds an aluminum platform with a set of LED lights, while the bed boasts GearPODS and a Bed Slide system for easy access to gear.

The truck’s interior keeps up with its rugged exterior with custom brown-and-black Katzkin leather seats, highlighted by Raven and Mango suede with Header Orange stitching. The innovative instrument panel accessory rail secures devices during off-road excursions, while all-weather mats and storage systems keep essentials organized.

Moparized Ram 1500 RHO – 

Rounding out Mopar’s sport truck display, the Moparized Ram 1500 RHO showcases bold aesthetics with new high-impact graphics and Mopar Blue side striping over a sleek Diamond Black body. Featuring the twin-turbocharged 3.0-liter HURRICANE High-Output (H/O) I-6 engine that delivers 540 horsepower and 521 lb-ft of torque, this Ram packs a punch and boasts a 150-pound weight reduction compared to previous models.

The RHO’s stance is imposing, with massive 37-inch tires under the widest fender flares in the Ram 1500 lineup. A bed-mounted spare tire carrier, RamBar, stamped side steps, and a Mopar spray-in bedliner ensure durability and a rugged appeal. Inside, the RHO is decked out with custom black Nappa leather seats by Alea and Mopar Blue accents. A secure rail on the instrument panel keeps mobile devices steady for easy navigation or trail recording.

Mopar “Power-Couple”: Ram REV and Dodge Charger Daytona SRT Banshee – 

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In a unique showcase, Mopar pairs the Ram REV with a modified Dodge Charger Daytona SRT Banshee concept, dubbed the Mopar “Power-Couple.” Both vehicles feature a striking metallic blue finish with dual white stripes, highlighting Mopar’s vision for electric performance. The Ram REV and the modified Charger Daytona SRT Banshee Concept give showgoers a glimpse into Mopar’s vision of electric muscle and utility working in harmony.

Custom 1968 Dodge Charger by “Graveyard Carz” – 

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Mopar enthusiasts were treated to a special addition from Mark Worman, Mopar aficionado and star of MotorTrend’s Graveyard Carz. Worman’s team brought a custom-restored 1968 Dodge Charger that embodies Mopar’s legacy in high-performance restoration. This meticulously reworked Charger, powered by a Direct Connection 392 HEMI crate engine delivering 485 horsepower, is a blend of vintage appeal and modern power, presented in a flawless metallic finish. It’s a perfect homage to the Charger’s muscle car roots and a testament to the skill and passion behind Mopar’s legacy.

Dodge and Direct Connection: Power On Display – 

In addition to these star-studded concepts, Dodge’s Direct Connection performance parts line is also on full display. Showcasing crate engines and aftermarket parts that fuel enthusiasts build, Direct Connection’s HurriCrate Cat 3 crate engine-powered 1987 Dodge D150 stands as a highlight. This powerhouse, driven by Morgan Evans, recently claimed victory at the Roadkill Nights Grudge Race, solidifying Direct Connection’s performance credibility.