All of Fiat Chrysler Automobiles (FCA) core Mopar brands are coming together to bring comfort to all in the face of the global COVID-19 (or Coronavirus) crisis while encouraging people to pledge to “Stay At Home”, when possible for their health and the health of their loved ones. Besides launching their latest social media campaigns promoting the Stay At Home initiative, FCA is introducing weekly live performances via Facebook Live Watch Parties. These parties will also Q&A sessions and other entertainment from the artists’ own living rooms into the homes of their fans.
The weekly #Music Monday living room performance series launches tonight, Monday, April 13th at 7 p.m. EST (Eastern Standard Time) and is set to run at least through the rest of the month of April. Utilizing the hashtag #TogetherAtHome, the artist performances will be a show of support and solidarity to all fans who are staying home. For talent curation, FCA partnered with Interscope Records, known for talent diversity on its roster. The artists include X Ambassadors (April 13th), Dermot Kennedy (April 20th) and Ari Lennox (April 27th).
“In times such as these, familiar songs of optimism have the power to inspire like nothing else,” said Olivier Francois, Chief Marketing Officer, FCA. “We want to both connect and bring comfort through music to all Americans as we face this crisis together. And also to encourage our community of owners, fans, and followers to pledge to stay at home, when possible, for their health and the health of their loved ones.”
Fans are encouraged to use the hashtags #MusicMonday and #TogetherAtHome. In addition to performing live, the artists will do a Q&A for fans.
Fans will be asked to pledge their support to stay at home, if possible, during the pandemic crisis, to do the right thing to keep themselves, their loved ones and their communities safe, until the crisis clears.
The half-hour performances will stream live via Facebook Live Watch Party at 7 p.m. EST across the Facebook channels of Alfa Romeo, Chrysler, Dodge, Jeep, FIAT and Ram, in addition to the artist’s own Facebook page: X Ambassadors, Dermot Kennedy, and Ari Lennox.