Jeep® Mexico Releases Wrangler Rubicon JOOSE Limited Edition

Jeep® Mexico just dropped something bold, bright, and seriously exclusive—the 2025 Jeep Wrangler Unlimited Rubicon JOOSE. Drenched in a new, attention-grabbing exterior color called “JOOSE,” this special Rubicon is limited to just 60 units, making it one of the rarest Wrangler editions ever offered in Mexico.

Built for Trailheads and City Streets – 

Based on the 2025 Wrangler Unlimited Rubicon, the JOOSE edition isn’t just about looks. It’s built for serious off-roading, boasting Jeep’s proven 4×4 capability and high-end Rubicon equipment. Power comes from a turbocharged 2.0-liter Hurricane4 I4 engine delivering 270 horsepower and 295 lb-ft of torque, paired with an 8-speed automatic transmission. It’s the same globally respected platform, with enough torque and gearing to tackle just about any terrain you throw at it.

Exterior That Screams “One of a Kind” – 

This limited-edition model stands out with the vibrant JOOSE paint, black-out seven-slot grille, 1941 upper-side graphic, and the Sky-Freedom Power Top, a power-operated canvas roof that gives open-air freedom in seconds. Rugged 17-inch aluminum wheels wrapped in 33-inch BFGoodrich all-terrains finish off the aggressive stance.

Interior That’s Tech-Forward and Trail-Ready – 

Step inside, and you’ll find a cabin that’s as refined as it is rugged. 12-way power front seats, premium soft-touch materials, and Jeep’s largest-ever 12.3-inch touchscreen with Uconnect 5 keep things comfortable and connected. Wireless Apple CarPlay, Android Auto™, and TomTom navigation all come standard, and there’s plenty of charging with USB-A and USB-C ports, plus a 115V household-style outlet.

Off-Road Credentials That Speak Volumes – 

The Rubicon JOOSE keeps Jeep’s hardcore DNA alive with:

• Full-float Dana 44 HD rear axle

• Rock-Trac 4×4 system

• 100:1 crawl ratio

• Electronic front sway bar disconnect

• Tru-Lok front and rear lockers

• Skid plates, tow hooks, and rock rails

• Water fording of up to 34 inches

• Approach angle: 47.4° | Departure: 40.4° | Breakover: 27.8° | Ground clearance: 12.9 inches

Jeep’s focus on safety hasn’t taken a back seat. The JOOSE edition features full-length curtain airbags, frontal and seat-mounted side airbags, and over 85 available safety features that protect both rows of passengers.

Pricing and Availability – 

This ultra-limited Wrangler is priced at 1,639,900 MXN, which translates to approximately $96,000 USD, depending on the exchange rate. For those keeping track, that places it at the top of Jeep Mexico’s 2025 Wrangler pricing tier:

The 2025 Jeep Wrangler Unlimited Rubicon JOOSE is all about exclusivity, capability, and standout style. With just 60 units available, it’s a collector’s dream and an off-roader’s weapon all in one. Built at Jeep’s Toledo Assembly Complex in Ohio, this limited-run beast is now available across Mexico for those quick enough to snag one.