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LEGO® and Dodge//SRT Team Up For An Exciting New Campaign:

Marketing For Children, Adults and Collectors...

A couple of weeks ago, we told you about the all-new Speed Champions set from LEGO® that features the 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T. Now the Dodge and it’s SRT performance division are officially introducing their partnership with LEGO. The company’s are teaming up for a popular advertising campaign. 

LEGO Speed Champions Dodge Challenger SRT Demon. (Dodge).

“We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building LEGO vehicles that we dream of one day driving on the road,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America. “With the new Speed Champions set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T, our youngest fans can now build and jump into the ‘driver’s’ seat of two of their ultimate fantasy muscle cars.”  
 
”We are thrilled to bring the exciting Dodge designs to a LEGO build and play experience that is sure to capture the imaginations of not only LEGO fans, but also car lovers and the passionate community of Dodge enthusiasts around the world,” said Chris Stamp, senior designer, LEGO Group.

As part of the LEGO® Speed Champions series of buildable iconic vehicles, modern meets classic in a new set featuring the 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T. Fans of all ages of the Dodge and LEGO brands can recreate a thrilling drag racing experience after building the LEGO Speed Champions 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T models! The Dodge Challenger SRT Demon features two sets of wheel rims, authentic design details and decorative stickers while the cool LEGO version of the Dodge Charger, an iconic American muscle car, has a removable supercharger and alternate engine cover. The set also includes:

  • Three LEGO minifigures: a Challenger driver, Charger driver and a race marshal.
  • The race-ready, buildable 2018 Dodge Challenger SRT Demon features a minifigure cockpit, removable windshield, wheels with rubber tires, 2 sets of rims, rear spoiler, dual exhaust, and authentic design details and decorative stickers.
  • The muscular, buildable 1970 Dodge Charger R/T features a minifigure cockpit, removable windshield, wheels with rubber tires, removable supercharger and alternate engine cover, translucent light-style elements, and authentic design details and decorative stickers.
LEGO Speed Champions Dodge Challenger SRT Demon. (Dodge).

A limited number of LEGO® Speed Champions building sets featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T will also be available for purchase on Dodge.com.

A new 30-second commercial featuring NHRA driver Leah Pritchett will also be making its way onto television.

NHRA Driver Leah Pritchett and the LEGO Speed Champions Dodge Challenger SRT Demon. (Dodge).

MoparInsiders is giving one of these LEGO® Speed Champion building sets away at the end of January. To enter in our contest, you must like our Facebook page, follow our Instagram page and become a member of the MoparInsiders forums. Complete all three and you will be automatically entered in the drawing, which we will announce the winner on Friday, February 1st, 2019. 

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