For the ninth consecutive year, Jeep® Wrangler is celebrating “4×4/SUV of the Year” honors at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, following announcement of the 2018 award winners at the SEMA Vehicle Reveal event held outside of the Las Vegas Convention Center on Monday evening, October 29.
Jeep Wrangler remains the only vehicle to earn the trophy since the 2010 launch of the SEMA Awards. Wrangler earned its customization crown in recognition as the most accessory-friendly vehicle in its class, as voted on by SEMA Show exhibitors.
“The Jeep Wrangler continues to lead the way in the customization world following the Mopar brand’s introduction late last year of more than 200 Jeep Performance Parts and accessories,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA – North America. “When it comes to personalization, Jeep Wrangler is a star of our portfolio and it just keeps getting hotter.”
For the second consecutive year, the Ram 1500 pickup was recognized as one of three finalists in the SEMA “Truck of the Year” class, while Dodge Challenger earned finalist honors in the SEMA “Car of the Year” category.
The SEMA Awards, launched in 2010, are the SEMA Show’s definitive Original Equipment Manufacturer (OEM) award, shining a light on the hottest vehicles that showcase and launch aftermarket parts.
“Once again, the Jeep Wrangler is voted as a favorite from the aftermarket community, with more exhibitors choosing the Jeep Wrangler as the SEMA ‘4×4/SUV of the Year,’” said SEMA President and CEO Chris Kersting. “Whether drivers are accessorizing the Jeep for off-roading or for everyday driving, there are outstanding options available for Jeep owners.”