Jeep® Turns MONOPOLY Money Into Real Savings on Grand Cherokee

The Jeep® brand is putting a new twist on how people shop for their most awarded SUV ever, the Grand Cherokee. In a move that combines nostalgia with practicality, Jeep has launched the MONOPOLY Bonus Cash Allowance program, giving customers a way to turn MONOPOLY play money into real savings toward a new vehicle. Now through November 3, anyone can walk into a Jeep dealership with $500 worth of MONOPOLY Money and apply it toward the purchase of a brand-new 2025 Jeep Grand Cherokee.

Keeping the Game Going at Home – 

What makes this program stand out is that the MONOPOLY bills are validated at the dealership and handed back to the customer, meaning families can still keep playing the game at home. It’s a creative way for Jeep to tie into a pop culture favorite while also giving buyers a fun reason to check out their vehicles. This program couldn’t come at a better time, as Jeep dealers are looking to clear out remaining 2025 models with the refreshed 2026 Grand Cherokee just around the corner.

Win a 2026 Jeep Grand Cherokee at McDonald’s – 

But the fun doesn’t stop at the dealership. Jeep has also teamed up with McDonald’s to give fans another reason to get excited. Starting October 6, the MONOPOLY Game returns to U.S. restaurants for the first time in nearly a decade, and Jeep is front and center as one of the grand prizes. Ten lucky winners will drive away in an all-new 2026 Jeep Grand Cherokee 4×4, a prize that ties perfectly into the brand’s reputation for capability, adventure, and everyday practicality.

Double the Chances With Digital Game Pieces –

The MONOPOLY Game at McDonald’s has always been known for its instant prizes and collectible game pieces, but this year’s version adds something new. Customers can still peel physical game pieces from select menu items, but now there’s also a digital side. Ordering eligible items through the McDonald’s app can unlock digital pieces, giving players two different ways to win. Each piece, whether physical or digital, also comes with a “Bonus Play” entry in the app for a second chance to score prizes—including the 2026 Grand Cherokee.

A Smart Sales Move for Jeep – 

For Jeep, this promotion is more than just a lighthearted tie-in. It’s a smart sales move at the right time. The 2025 Grand Cherokee lineup is still available, and while it remains a strong seller, dealers need to make room for the refreshed 2026 version. By giving customers an extra incentive to come in—especially one that taps into the fun and familiarity of MONOPOLY—the brand is hoping to drive traffic into showrooms and keep momentum rolling into the new model year.

“Not only can Jeep lovers win one of 10 new 2026 Jeep Grand Cherokee 4x4s by playing the MONOPOLY Game at McDonald’s, but the Jeep brand is also announcing our MONOPOLY Bonus Cash Allowance program for the Jeep Grand Cherokee, so anyone can get in on the fun,“ Jeep® CEO Bob Broderdorf said. “Now through November 3, when a customer brings in $500 of MONOPOLY Money to their local Jeep brand dealership, they can put it toward a new 2025 Jeep Grand Cherokee. They don’t even need to pass Go!”

Social Media and Dealer Support –

The campaign is backed by a strong social media push. Jeep is sharing the promotion across Instagram, Facebook, X, YouTube, and its official website, making sure fans everywhere know about the program. On top of that, Stellantis’ network of more than 2,600 dealerships is being equipped with point-of-sale kits that highlight the connection between Jeep and the MONOPOLY Game at McDonald’s. That means customers can expect to see this promotion highlighted in showrooms nationwide.

Looking Ahead to the 2026 Grand Cherokee –

Of course, the timing of the campaign ties directly to Jeep’s future. Earlier this year, Jeep released the first official images of the refreshed 2026 Grand Cherokee. As one of the cornerstones of the Jeep lineup for more than three decades, the Grand Cherokee is a model that has consistently set the standard in the midsize SUV segment. The 2026 update will build on that reputation with updated styling, new technology, and multiple options to fit different buyers’ needs.

Shoppers can expect the 2026 Grand Cherokee to be available in two-row and three-row L versions, as well as the plug-in hybrid 4xe model. It will continue to be assembled in Detroit, keeping with Jeep’s commitment to building vehicles in America. With its mix of everyday comfort, family-friendly practicality, and the off-road credibility Jeep is known for, the Grand Cherokee remains a top choice for buyers.

Why This Promotion Matters –

At the end of the day, the MONOPOLY promotion is more than just a clever marketing idea. It’s a calculated strategy to move inventory, create buzz, and connect with customers in a memorable way. By tapping into a game nearly everyone has played, Jeep is bridging generations and making the dealership experience feel less intimidating and more engaging. At the same time, the tie-in with McDonald’s expands the reach of the program to millions of potential buyers who may not have been thinking about shopping for a new SUV until now.

For Jeep, this is about timing, visibility, and excitement. As the brand prepares to launch the refreshed 2026 Grand Cherokee, it’s using a playful, family-friendly promotion to remind buyers why the Grand Cherokee continues to be the most awarded SUV in America. It’s a blend of fun, savings, and anticipation—and it shows that sometimes, even in the car business, you don’t have to pass Go! to come out a winner.