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FCA Wins Annual Automotive Loyalty Awards In Three Segments:

Ram, Chrysler, & Jeep Vehicles Lead The Way...

The awards just keep coming in for the Fiat Chrysler Automobiles (FCA) portfolio. The 24th Annual Automotive Loyalty Awards by IHS Markit recognizes manufacturers who demonstrate superior performance in customer retention, and FCA took three segments wins, the most of any manufacturer. The highlights were led by the most award-winning minivan Chrysler Pacifica, the Ram 1500, 2500, and 3500, and the most award-winning SUV ever, the Jeep® Grand Cherokee.

2020 Ram 1500 Rebel Crew Cab 4×4 and 2020 Ram 2500 Power Wagon. (Ram).

The Ram 1500, 2500, and 3500 models were recognized by IHS Markit for having the highest model loyalty in the pickup segment, during the 2019 calendar year. Chrysler’s Pacifica minivan earned top honors in the minivan segment, while the Jeep Grand Cherokee dominated the SUV segment.

“Congratulations to FCA for their efforts on customer retention for these models,” said Joe LaFeir, senior vice president and general manager, automotive, at IHS Markit. “We honor their commitment and focus on this important strategy in this truly competitive environment.”

2020 Chrysler Pacifica Limited S. (Chrysler).

The Automotive Loyalty Awards by IHS Markit are based on an analysis of nearly 17.5 million new vehicle registrations during the 2019 calendar year. Loyalty is determined by IHS Markit when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model, or manufacturer.
 
IHS Markit analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. 

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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