Jeep® Sees Strong Growth in Europe, Driven by Avenger

The Jeep® brand continues its unstoppable journey across Europe in 2024, demonstrating strong growth and solidifying its place as a leader in the SUV market. Jeep recorded 100,700 vehicle registrations through the end of September 2024, reflecting a 3.5% increase compared to the same period in 2023. This growth has helped Jeep achieve a 1% market share in the European passenger car industry, up by 0.03 percentage points from last year.

Eric Laforge, Head of the Jeep® in Enlarged Europe, commented on the achievement: “We are thrilled that Jeep sales in Europe have surpassed 100,000 vehicles. These impressive results demonstrate our ability to adapt to diverse markets, while the success of the Jeep Avenger showcases our innovation and commitment to sustainability.”

Jeep® Expands Across Key European Markets – 

Jeep’s strong performance in Europe is seen across multiple countries. Nearly 50% of sales came from outside Italy, the brand’s home market. In France, Jeep registered almost 9,000 units, marking a 61% increase from 2023 and bringing its market share to 0.6%, an improvement of 0.2 percentage points.

In the United Kingdom, Jeep’s sales skyrocketed with over 6,000 registrations, representing an extraordinary 155% year-over-year growth. Jeep’s market share in the UK rose to 0.3%, up 0.2 percentage points from the previous year. Similarly, in the Netherlands, Jeep saw an 81% increase in registrations, with its market share growing by 0.3 percentage points to reach 0.7%.

Jeep Avenger: A Game-Changer in the Electric SUV Market – 

A major factor in Jeep’s success across Europe is the Jeep Avenger, the brand’s first fully electric SUV. The Avenger has quickly climbed the ranks and now holds a top-three position among electric B-SUVs in 29 EU countries, including standout performances in France and the Netherlands.

In Italy, where Jeep commands a 4.5% market share in the passenger car industry, the Avenger is the best-selling SUV across all powertrains during the first nine months of 2024. It also ranks as the third best-selling vehicle in Italy’s total passenger car market for the same period.

The Avenger’s appeal lies in its compact design, which combines Jeep’s rugged off-road capability with urban practicality. Customers can choose from multiple powertrain options, including the 100% electric version and a hybrid model equipped with an automatic transmission. Jeep also offers an efficient 1.2-liter gasoline engine with 100 horsepower and a manual transmission. Looking ahead, Jeep will introduce the Avenger 4xe hybrid all-wheel-drive model, further expanding its offerings and giving drivers “Freedom of Choice” on any terrain.

Avenger’s Impact on Corporate and Government Fleets –

The Jeep Avenger has earned the trust of both corporate clients and government agencies across Europe. Companies such as Ernst & Young and Stedin in the Netherlands and Orange in France have integrated significant numbers of the electric Avengers into their fleets. Additionally, the Avenger has secured multiple contracts with Italian government agencies, including the Fire Brigade, Carabinieri, and Guardia di Finanza, collectively ordering more than 1,200 units.

With its strong performance in 2024 and the growing popularity of the Jeep Avenger, Jeep is well-positioned to continue its expansion across Europe, delivering vehicles that combine adventure, innovation, and sustainability.