Jeep® Reveals Updated 2024 Gladiator Pricing For U.S. and Canada

For the past month, the updated 2024 Jeep® Gladiator (JT) has slowly been arriving on dealer lots across the United States and Canada. However, the American adventurer brand refrained from any official information, except for a small notice to the press that the launch of the updated model had begun at the Toledo Assembly Complex, and that was days after we posted that the truck was already arriving at its dealers.

But now Jeep is ready to officially begin its new campaign for the 2024 Gladiator, hoping that it will be an improvement over last year’s lackluster results. So, the automaker has formally released its starting prices for its updated mid-sized pickup and officially updated its Build & Price configurator on its website.

For 2024, the Gladiator received a modest update, allowing the truck more capability, the latest tech, more standard features, and even more refinement. The lineup has expanded with the new luxurious “X” versions of the popular Mojave and Rubicon.

The entry-level 2024 Jeep Gladiator Sport arrives with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $37,895 (excluding $1,895 destination). That comes in around $1,725 cheaper than the 2023, welcome news for Jeep fans.

Those in Canada will not get the entry-level Sport model as a base option. Instead, Canadians will start out a step above the Sport with the Sport S. The Sport S now offers standard front- and second-row side-curtain airbags, standard forward collision warning (FCW), adaptive cruise control (ACC) with stop, and a new best-in-class standard 12.3-inch Uconnect 5 touchscreen. The Sport S will have a Canadian MSRP of $55,945 (plus additional fees). In the U.S., the Sport S will start at $41,395, excluding destination.

Fans of the popular off-road-oriented Willys model will be happy to know that it delivers more capability with standard Off-Road+ and rear locking differential for improved traction. Optimizing vehicle parameters for off-roading, including throttle, transmission shift points, and traction control, Off-Road+ delivers peak performance on any trail. When used in 4HI, Off-Road+ optimizes settings for higher-speed conditions, such as sand and mud, and also allows the Tru-Lok rear electronic locking differential to be locked for improved performance. In 4LO, Off-Road+ optimizes settings for low-speed conditions such as rock crawling. The Willys starts out with a U.S. MSRP of $44,995 and a Canadian MSRP of $61,445.

Gone is the luxury-oriented Overland model for 2024. Instead, the Mojave and Rubicon get a new “X” package. The “X” package adds features like Nappa leather seats, a body-color hardtop, the much-welcomed addition of 12-way power-adjustable front seats, navigation, integrated off-road camera, and steel bumpers. But the package is far from cheap.

The 2024 Jeep Gladiator continues on with the 3.6-liter Pentastar V6 across the lineup. The Pentastar delivers 285 horsepower and maximum torque of 260 lb.-ft. Plus, Engine Stop/Start technology helps maximize efficiency. Rubicon models get a max towing capacity of 7,000 lbs., a payload of 1,250 lbs., and 11.1 inches of ground clearance.

For more information on the 2024 Jeep Gladiator lineup, be sure to visit Jeep.com or Jeep.ca for more details.