After a year away from the Super Bowl spotlight, Jeep® is making its highly anticipated return to the advertising stage during Super Bowl LIX, set for February 9, 2025, at the Caesars Superdome in New Orleans. The announcement was made during the 2024 LA Auto Show by Bob Broderdorf, Head of Jeep® North America, signaling the brand’s renewed focus on impactful marketing as it works to boost sales amidst a challenging market.
Jeep® Bets Big on Super Bowl LIX –
The Super Bowl is the most-watched television event in the United States, drawing over 100 million viewers annually. Jeep is investing in a 30-second ad slot, which, according to FOX, will cost over $7 million this year—an increase from previous years’ averages.
This bold move comes as Jeep looks to reignite its presence in the public eye following a period of declining sales. Broderdorf emphasized the importance of leveraging the Super Bowl platform, stating the event offers a unique opportunity to connect with a massive and diverse audience.
A Legacy of Memorable Campaigns –
Jeep is no stranger to standout Super Bowl commercials. As part of the Chrysler Group, the automaker has been associated with some of the most iconic campaigns in advertising history:
- Chrysler’s “Imported From Detroit” featuring Eminem in 2011.
- Ram Trucks’ “God Made A Farmer” by Ram, narrated by Paul Harvey in 2013.
- Jeep’s “Groundhog Day” with Bill Murray reprising his classic role in 2020.
These ads have set a high bar, and fans are eager to see if Jeep will continue the tradition of crafting unforgettable moments.
What to Expect from the 2025 Ad –
Details about the new commercial are still being revealed. Jeep has not revealed which vehicle or theme will take center stage, leaving enthusiasts speculating whether it will showcase a classic like the Wrangler or one of Jeep’s electrified models.
The timing of the campaign aligns with Jeep’s recent announcements about its push into hybrid and electric vehicles, such as the . It remains to be seen if the Super Bowl ad will reflect this focus on sustainability or take a different approach.
Why Super Bowl LIX Matters –
The competition for advertising slots at Super Bowl LIX has been fierce, with FOX reporting all spots sold out as of early November 2024. Jeep’s decision to participate underscores the brand’s confidence in its ability to stand out in an increasingly crowded automotive market.
As Jeep prepares to return to the Super Bowl stage, the brand is betting that this high-profile investment will resonate with viewers and remind them why Jeep continues to be a leader in the SUV market.
