Jeep® Kicks Off Its European Marketing Campaign For Its All-New Avenger (JJ) B-UV!

This past week, Jeep® presented the European market with the first episode of “Concentrated Freedom”, a digital series entirely dedicated to the all-new Jeep Avenger (JJ). Created by Lunartic Productions, the episodes will feature some famous influencers who will unveil the Jeep Avenger’s features in an original and entertaining way.

The small B-segment utility vehicle (UV), is aimed at active lifestyle people looking for a 100% electric vehicle with a modern design, compact dimensions, and spacious interiors, but characterized by Jeep DNA which offers a unique combination of capability, style, functionality, and technology to satisfy the needs of ever-connected customers.

German, Presenter, Creative Consultant, and Fashion Expert, Rabea Schif, will accompany influencers in the three episodes of the new marketing campaign. Jeep claims she will go on an adventure filled with music, freedom, and fun, with the new Jeep Avenger becoming the ideal companion for the adventure.

The first episode of the miniseries takes place in the fascinating setting of the Dolomites. It starts off in two distinct but connected settings. In the first scene Leonardo Fioravanti, one of Europe’s most talented surfers and lover of nature – selected to compete for Italy in the Tokyo Olympic Games – is excited about Jeep road trip. At the same time, the episode introduces the audience to Rabea, as she drives the new Jeep Avenger and heads toward Leonardo. These two distinct ways of conceiving freedom – the freedom to drive anywhere and the freedom to feel comfortable in nature – come together and create a strong connection.

Then, the road trip begins which leads the two protagonists to get to know each other and discover the many features of the new Jeep Avenger: from Level 2 autonomous driving to advanced safety and connectivity systems. In addition, the new SUV ensures a fully digital on-board experience thanks to a 20.5-inches total displays surface area, which helps to keep all on-board info under control. It also offers a suite of services and functionalities that users can take advantage of remotely.

Thanks to the Jeep Mobile App, for example, Rabea and Leo find the nearest charging station where a pleasant surprise awaits them: charging will be really quick and easy. In fact, the Jeep Avenger has a new generation electric propulsion system which combines a new electric motor and a new battery. Using a 100 kW Mode 4 cable in direct current connected to fast public charge, three minutes of charge is enough to provide a travel distance of 30 kilometers (18.6 miles). Also, 24 minutes are sufficient to charge the batteries from 20 to 80% charge. In addition, the 54 kWh battery ensures a range of 400 kilometers (249 miles) in the WLTP cycle, which becomes 550 kilometers (341 miles in the urban cycle.

Pre-orders for the Jeep Avenger 1st Edition opened on October 17th. The 1st Edition is an exclusive fully loaded, fully-electric, eye-catching configuration. A turbocharged 1.2-liter inline-three-cylinder engine version of the 1st Edition is available in Italy and Spain.