The Jeep® brand is celebrating a new era of premium refinement in the Kingdom of Saudi Arabia with the official launch of the two-row, fifth-generation 2023 Jeep Grand Cherokee (WL74) in the market. The official ceremony took place this past Thursday at the Jeep Petromin showroom in Riyadh.
The two-row Grand Cherokee will set alongside the three-row Grand Cherokee L (WL75), builds on the Jeep brand’s legacy as the most-awarded SUV ever, bringing an all-new architecture, exterior design, and interior with world-class craftsmanship and first-to-market technologies to the Middle East E-segment full-size SUV segment. The Grand Cherokee L has already been available in the market and offers 7-passenger capability for the first time in the nameplate’s history.
“We at Stellantis Middle East are proud of being a legacy car maker with over 100 years of tradition and history,“ said Rakesh Nair, Managing Director for American Brands of Stellantis ME. “The launch of the all-new 5-seater Grand Cherokee is yet another testament to our grit, perseverance, and agility as we transform all facets of mobility for the betterment of our families, communities, and the societies in which we operate. The Saudi market is one of our key markets in the region, and based on the Jeep brand’s successful history in the Kingdom, we are certain that the all-new 5-seater Grand Cherokee will be very well received.”
“The Jeep brand is an integral part of the Stellantis portfolio in the Middle East, making a significant contribution to our business both from a volume and revenue perspective. And while adventure will always be in our core DNA, we are setting a new course for the brand in the Middle East in response to the needs of our customers led by the all-new Grand Cherokee. We are showcasing that best-in-class capability, premium style, and high-tech features can go hand in hand.” Nair added.
“The much-anticipated Grand Cherokee two-row has finally arrived in the Saudi market in its fifth generation, and while the car captures the essence of Jeep’s unparalleled functionalities, it’s also a great addition to Jeep’s portfolio of cars,“ said Terence Byne, Petromin Stellantis and National Motor Company CEO. “We at Petromin will continue to utilize our network and expansion plans to deliver the best customer experience possible keeping in mind what our Saudi audience wants and aspires for across the industry.”
The Jeep brand’s growth trajectory in the Saudi market is on the rise, with 10 Jeep showrooms opening over the past year in key locations across Riyadh, Jeddah, Dammam, Makkah, Madinah, and Jubali, and two more stores opening soon in Hail and Buraidah, totaling 12 showrooms by the end of H1 2023. As part of its growth plans in the Saudi market, the American brand plans to expand its coverage in the Saudi market to include Abha and Tabuk.
The two-row 2023 Jeep Grand Cherokee lineup consists of four models – Altitude, Limited, Overland, and Summit Reserve. All of which are available at dealers across Saudi Arabia.