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Jeep Europe Sets Up Jeep® Winter Experience In Northern Italy:

As Europe Sales Grow, The American Brand Sets Up Base Camp In Italian Alps For The Winter...

A beautiful, wild landscape has been chosen for an activity that will express the spirit of adventure and freedom that animates both mountain lovers and Jeep® owners. These are also the same values that drive both to strive to overcome new limits, without ever settling for less. After all, in mountain activities and on and off-road drives alike, pleasure lies not just in the destination but above all in the journey. At the wheel of a Jeep vehicle drivers can tackle the toughest and most demanding terrain, even when weather conditions make the challenge more demanding. There is no better place than the mountains to showcase the engineering, reliability and safety of Jeep vehicles.

The Jeep Brand at the 2018/2019 Jeep Winter Experience. (Jeep Europe).

From a certain point of view, the “Jeep Winter Experience” is the last leg of a long journey that started late spring at the Balocco Proving Grounds with the reveal of the new  2019 Jeep Renegade, the most capable SUV in the B-SUV segment, and the debut of the new family of turbo engines designed to maximize fuel-efficiency and secure outstanding performance also on the Trailhawk version which boasts the best off-road capabilities in its category.

Jeep Grand Cherokee Trackhawk at the 2018/2019 Jeep Winter Experience. (Jeep Europe).

Now the Jeep brand has chosen the majestic CampZero hotel in the Italian Alps as its base for this year’s Jeep Winter Experience. With its fully refreshed lineup in terms of product, engines, design, connectivity systems, driving assistance and safety, the “Jeep Winter Experience” will offer the opportunity to appreciate the sophisticated 4×4 systems, ranging from the Active Drive of Renegade to high-performing Rock Trac of Wrangler Rubicon, all equipped with Jeep Selec-Terrain traction control system (except for the iconic Wrangler), and the most advanced safety features, including Forward Collision Warning, Lane Departure Warning, Adaptive Cruise Control and Hill Descent Control.

Jeep Compass at the 2018/2019 Jeep Winter Experience. (Jeep Europe).

The feet of the Monte Rosa mountain, the backdrop for the “Go anywhere, Do anything” claim of the brand, which perfectly expresses the freedom of movement and spirit that turns a simple road trip into an extraordinary journey, whatever the weather or the road conditions. These are the emotions conveyed by the powerful 707-horsepower Grand Cherokee Trackhawk that visitors to the “Jeep Winter Experience” get to try out.

Jeep owners who want to customize their car for the cold season, Mopar has developed a unique collection of original accessories, a selection of which will be fitted to the Renegade and on the Wrangler parked in front of CampZero.

Jeep Cherokee at the 2018/2019 Jeep Winter Experience. (Jeep Europe).

Built between 2016 and 2018, CampZero is the first Active Resort dedicated to mountain lovers that offers very exclusive, immersive experiences in breathtaking landscapes. The impressive structure was engineered to bring together design, innovation, tradition and sustainability whilst remaining in tune with the surrounding landscape. To achieve this result, the use of natural, local materials was privileged, paying close attention to details and ensuring sustainability throughout.

Nestled in the mountains, in a privileged position in the heart of the Ayas Valley, near Champoluc, CampZero is located at the feet of Monte Rosa, one of the highest peaks in Europe, surrounded by vast and diverse terrain, snowcapped peaks, rivers and lush woods. With jaw-dropping natural landscapes and a strategic location in terms of accessibility to sporting activities, the Resort is just five minutes away from the 180 km of ski slopes belonging to MonteRosa Ski and is also surrounded by an incredible natural playground that offers countless opportunities of sport and entertainment all year round.

2019 Jeep Renegade at the 2018/2019 Jeep Winter Experience. (Jeep Europe).

The inside of the hotel is a one-of-a-kind construction: using wood, metals and different stones, the space is imposing and modern yet soothing and welcoming. Among the major attractions of the location are a futuristic indoor climbing wall. It is 25 meters long and 12 meters high, providing a total climbing space of 300 square meters and 15 different routes. Additionally, CampZero has a laid-back and convivial Bistrot, a sophisticated restaurant for guests seeking a fine dining experience, a wellness area with 25-meter swimming pool, and the Spa Emotions space, where guests can find a relaxation zone, a sauna, a steam room, a yoga and stretching area. The higher floors of CampZero are all about privacy and serenity, with 30 suites, each of which is built to be an integral part of the outside habitat.

2018/2019 Jeep Winter Experience Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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