Jeep® Celebrates 10 Years In Brazil With Special Renegade 4×4 Edition

Jeep® is marking a major milestone in Brazil with the Renegade Willys 10th Anniversary Edition launch, a special model that honors a decade of local production at the Goiana plant in Pernambuco. The compact SUV that launched a nationwide SUV movement is now being celebrated with a limited run of 1,010 exclusive units.

Jeep kicked off Brazilian production with the Renegade in 2015, and since then, more than 530,000 units have been sold in the country. The model helped redefine the B-SUV segment, becoming the only one in its class to offer true 4×4 capability, something that’s still rare in compact SUVs.

Today, Brazil is a key player for Jeep globally. It’s the second-best-selling market behind the United States, and it’s home to a manufacturing operation that has produced over 1,000,000 SUVs over the past decade, more than 57% ahead of its nearest rival.

What Makes the 10th Anniversary Renegade Special? – 

Jeep didn’t hold back. The Renegade Willy 10th Anniversary Edition is fully loaded and built for both urban streets and rugged trails. Based on the Willys 4×4 trim, it includes:

• Full-Time 4×4 Drivetrain

• ATR+ Off-Road Tires

• Standard Panoramic Sunroof

• 8.4-inch Uconnect 5 Touchscreen Infotainment with Wireless Apple CarPlay & Android Auto™

• 7-inch Customizable Digital Gauge Cluster

• Dual-Zone Automatic Climate Control

• 6 Airbags and Semi-Autonomous Driver Aids

• Special 10-Year Commemorative Badges, Graphics, and Embroidery

• Willys Signature on the Front Seats

Even the wheels are unique, with freshly designed 17-inch alloy rims that stand out against five exterior color options: Sting Gray, Polar White, Carbon Black, Granite Gray, and Jazz Blue.

On the inside, Jeep added exclusive seat stitching and sill plates that reflect the brand’s rugged yet refined spirit. Buyers will also receive a special adventure kit (a Jeep-branded backpack and T-shirt), created in partnership with the outdoor lifestyle brand Galápagos.

Pricing & Availability – 

The Renegade Willys 10th Anniversary Edition starts at R$ 185,990 (or about $36,000 USD, depending on exchange rates). For that price, you get a premium compact SUV with legendary Jeep capability, top-shelf tech, and Brazilian-built authenticity.

This exclusive model is available now at select Jeep dealerships across Brazil—but with only 1,010 units being made, it won’t last long.

Jeep In Brazil: 10 Years Of Growth – 

In addition to celebrating the Renegade, Jeep is also celebrating its broader success in Brazil:

• Jeep sold 1 in every 5 SUVs in Brazil between 2015 and 2025

• Over 1 million SUVs were sold in the country in that time

• Jeep is #1 in SUV sales over the past decade in Brazil

• Compass and Commander models are also leaders in their respective segments

Jeep’s local success shows no signs of slowing down, and the brand promises more news soon, likely pointing to future hybrid or electric offerings designed for South America.

2025 Jeep® Renegade Willys 10th Anniversary Limited Edition 4×4: