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Jeep® Announces Pricing For Its New Wrangler Unlimited Rubicon 392:

This 392 HEMI Wrangler Is More Expensive Than The TRX...

The Jeep® brand unveiled the official pricing of its new 2021 Jeep Wrangler Unlimited Rubicon 392 this morning. While a V8 is what Wrangler diehards have been asking for, the new Rubicon 392 Launch Edition is far from cheap coming in at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $73,500 (excluding $1,495 destination). That is about $4,000 more expensive than the starting price of the new supercharged Ram 1500 TRX.

2021 Jeep® Wrangler Unlimited Rubicon 392. (Jeep).

The Jeep team equipped the Wrangler Unlimited Rubicon 392 with the 6.4-liter (392 cubic-inch) HEMI “Apache” V8. Unlike the concept Rubicon 392 that was briefly shown back last July which had 450 horsepower and 450 lb.-ft. of torque, the production model muscles up 470 horsepower and 470 lb.-ft. of torque.

To help put all the power down to the ground, the 392 HEMI is mated to a ZF-sourced 8HP75 8-speed automatic transmission. Sorry, no manual option here. The Rubicon 392 features steering-wheel-mounted paddle shifters and if the right condition exists, the Rubicon 392 can do a 0 to 60 mph run in 4.5 seconds and can run the quarter-mile in 13 seconds flat. That’s pretty darn quick for a “Trail Rated” vehicle.  Also, nearly 75% of the Rubicon 392’s peak torque is available just above engine idle speed.

2021 Jeep® Wrangler Unlimited Rubicon 392. (Jeep).

So what does that mean for capability? Rubicon 392 models will come equipped with Dana 44 axles, a full-time two-speed transfer case, Tru-Lok® electronic locking front and rear differentials, Fox shocks, an electronic front sway-bar disconnect for max articulation, and a 3.73 final-drive ratio. A new set of 17-inch Beadlock-capable wheels come standard and are wrapped in 33-inch BFGoodrich All-Terrain K02 tires. Brakes have also been beefed up due to the added weight of the 392 HEMI.

With a 2-inch lift over the standard Wrangler, the Rubicon 392 sits 1-inch higher than the standard Rubicon model. Rubicon 392 models have 10.3-inches of ground clearance, which is about half an inch less than the standard Rubicon. However, the Rubicon 392 does have an improved approach angle of 44.5 degrees, an improved departure angle of 37.5 degrees, and a break over of 22.6 degrees.

2021 Jeep® Wrangler Unlimited Rubicon 392 6.4-liter HEMI V8. (Jeep).

Jeep states that it can also tackle up to 32.5-inches of water fording depth. This is done thanks in part to the new Hydro-Guide™ air induction system that can divert as much as 15 gallons of water per minute away from the engine. There is also a secondary intake to allow for the engine to continue to run, even when the functional hood scoop is blocked with mud.

Inside, there are a few minor differences from the standard Rubicon model. There is a bronze-colored accented stitching on the leather seats and steering wheel. Seats are embroidered with the standard Rubicon text, however, 392 scripts have been added as well. As we said before, for the first time ever there will be a pair of steering-wheel-mounted aluminum paddle shifters.

2021 Jeep® Wrangler Unlimited Rubicon 392. (Jeep).

There are a number of features that are optional on the standard Rubicon, which is now standard on Rubicon 392. Those features include…

  • Steel Bumper Group –
    • Steel Front Bumper
    • Steel Rear Bumper
  • LED Lighting Group – 
    • Daytime Running Lamp LED Accents
    • Front LED Fog Lamps
    • LED Premium Reflector Headlamps
    • LED Tail Lamps
  • Cold Weather Group – 
    • Heated Front Seats
    • Heated Steering Wheel
    • Remote-Start System
  • Safety Group – 
    • Blind-Spot and Cross-Path Detection
    • ParkSense® Rear Park-Assist System
    • LED Tail Lamps 
  • Advanced Safety Group – 
    • Advanced Brake-Assist
    • Automatic High-Beam Headlamp-Control
    • Full-Speed Forward-Collision Warning Plus
    • Adaptive Cruise Control with Stop
  • Infotainment Group – 
    • 4G LTE Wi-Fi Hot Spot
    • 8.4-Inch Touchscreen Display
    • Alpine® Premium Audio System
    • Emergency / Assistance Call
    • GPS Navigation
    • HD™ Radio
    • Off-Road Info Pages
    • Automatic-Dimming Rear-View Mirror
  • Remote-Proximity Keyless-Entry
  • Body-Colored Fender Flares
  • Body-Colored Three-Piece Hard Top
  • Auxiliary Switches

So expect the Rubicon 392 to be a pretty loaded model, right off the get-go.

2021 Jeep® Wrangler Unlimited Rubicon 392. (Jeep).

Although the Rubicon 392 is only available on the Unlimited (four-door) configuration, Jeep said the Rubicon 392 will be able with all of the Wrangler’s roof options. This includes the Sky One-Touch power top. Jeep will even have the Wrangler’s new half-door option available. Customers will be able to shop from the comprehensive Mopar portfolio of Jeep Performance Parts (JPP) for the ultimate off-road adventure, including LED off-road lights, Rubicon winch, Ultimate Dana 44 Advantek front axle with gear ratios available up to 5.38, new off-road Beadlock-capable wheels suitable for larger tires, tube doors, off-road bumpers, rock rails and more.

2021 Jeep® Wrangler Unlimited Rubicon 392. (Jeep).

The 2021 Jeep Wrangler Unlimited Rubicon 392 is available in 9 exterior colors that include Black, Bright White, Firecracker Red, Granite Crystal Metallic, Punk ’n Metallic, Sarge Green Metallic, Snazzberry Metallic, Sting-Gray Metallic, and Billet Silver Metallic. All Rubicon 392 models feature a black interior.

The new 2021 Jeep Wrangler Rubicon 392 is scheduled to start arriving in dealerships this quarter of this year. Pricing for the Canadian model has not yet been announced.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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LOL

Amazing.

Gotta pay to play!

I wonder how the dealer markups will be?

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"... the Rubicon 392 sits 1-inch higher than the standard Rubicon... which is about half an inch less than the standard Rubicon."

Simultaneously? If so, the Rubicon 392 might understandably attract the attention of physicists and logicians around the world, but it still won't be worth $74,000.

Just give me a 2006 Wrangler Unlimited Rubicon with the 4.0L straight six and the six-speed manual. True to the spirit of Jeep, it's everything you need, and nothing you don't.

Today's Jeep has gone completely insane.

Reply 1 Like

Personally, I would have rather seen the Wrangler 392 be a package like the "Desert Rated" Mojave than the Rubicon.

Reply Like

"... the Rubicon 392 sits 1-inch higher than the standard Rubicon... which is about half an inch less than the standard Rubicon."

Simultaneously? If so, the Rubicon 392 might understandably attract the attention of physicists and logicians around the world, but it still won't be worth $74,000.

Higher ride height, but less ground clearance likely due to 392 specific mechanicals.

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