Jeep® Announces Pricing For 2024 Wrangler (JL) Lineup

Jeep® has officially announced the U.S. pricing of its updated 2024 Jeep Wrangler lineup, offering a diverse range of trim levels and exciting new features. With a starting price of $31,895 (excluding a $1,795 destination fee), the 2024 Wrangler aims to captivate off-road enthusiasts and adventure seekers alike. Let’s delve into the various trim levels and the corresponding pricing.

Sport: Adventure Awaits at an Accessible Price

The 2024 Jeep Wrangler Sport base model provides an exceptional starting point for those seeking the iconic Wrangler experience. Priced at $31,895 for the 2-door version and $35,895 for the 4-door variant, the Sport boasts standard features such as a 3.6-liter Pentastar V6 engine delivering 285 horsepower, a 12.3-inch Uconnect touchscreen radio, and first- and second-row side-curtain airbags. This trim level sets the foundation for the adventurous spirit that defines the Wrangler.

Sport S: Elevating Style and Convenience

Starting at $35,395 for the 2-door and $39,395 for the 4-door, the 2024 Wrangler Sport S enhances the driving experience with additional features. It introduces adaptive cruise control, forward collision warning, a Gorilla glass windshield, and 17-inch aluminum wheels with 32-inch tires. For those seeking a more eco-friendly option, the Sport S offers an available 4xe plug-in hybrid (PHEV) powertrain, delivering 375 horsepower, 470 lb.-ft. of torque, and 21 miles of all-electric range. The starting price for the Sport S is $49,995.

Willys: Unleash the Off-Road Potential

Priced at $39,395 for the 2-door and $43,395 for the 4-door, the 2024 Wrangler Willys epitomizes ruggedness and capability. It features 17-inch aluminum wheels with 33-inch all-terrain tires, rock rails, a rear-locking differential, and an off-road + mode. The Willys trim also offers the option of the 4xe PHEV powertrain, ensuring a blend of electrified efficiency and off-road prowess. The Willys Unlimited 4xe is priced at $54,735.

Sahara: Balance of Luxury and Adventure

With a price tag of $47,825 for the 4-door variant, the 2024 Wrangler Sahara delivers a combination of refinement and off-road capability. Equipped with a standard 2.0-liter turbocharged engine producing 270 horsepower, an eight-speed automatic transmission, LED lamps, heated seats, and proximity key entry with remote start, the Sahara ensures a comfortable and convenient ride. As with other trims, the Sahara is also available with the 4xe PHEV powertrain, starting at $56,845.

High Altitude: Unprecedented Luxury and Performance

Starting at $66,995, the 2024 Wrangler High Altitude embodies sophistication and luxury. This top-tier trim level features the 4xe PHEV powertrain, 20-inch aluminum wheels with 32-inch all-terrain tires, a 12.3-inch digital Uconnect touchscreen with navigation, and a nine-speaker Alpine premium audio system. The High Altitude caters to those seeking an elevated level of refinement, both on and off the beaten path.

Rubicon: Legendary Off-Road Prowess

Priced at $45,395 for the 2-door and $49,395 for the 4-door, the 2024 Wrangler Rubicon embraces its reputation as an off-road champion. With the standard Dana 44 HD full-float rear axle, Rock-Trac 4:1 part-time transfer case, Tru-Lok front and rear lockers, and 33-inch all-terrain tires, the Rubicon conquers challenging terrains effortlessly. It also offers the option of the 4xe PHEV powertrain for those desiring enhanced efficiency and power on Unlimited models, starting at $60,585.

Rubicon X: Taking Adventure to New Heights

For enthusiasts seeking premium features and enhanced off-road performance, the 2024 Wrangler Rubicon X is an ideal choice. Priced at $54,895 for the 2-door and $58,895 for the 4-door, it offers a unique set of features, including standard 35-inch tires (on 4-door models with 2.0- or 3.6-liter automatic powertrain), integrated off-road camera, steel bumpers, and the option for the 4xe PHEV powertrain, which starts at $69,085.

Rubicon 392: Unleashing HEMI® V8 Power

Starting at $87,595 for the 4-door model, the 2024 Wrangler Rubicon 392 introduces the thrilling 6.4-liter (392 cubic-inch) HEMI® V8 engine, generating 470 horsepower and 470 lb.-ft. of torque. This ultimate off-road performer is equipped with the Xtreme 35 Package, offering 17-inch beadlock-capable wheels, 35-inch all-terrain tires, a 4.56 axle ratio, a 1.5-inch factory lift, and swing gate reinforcement.

Jeep has also introduced the Jeep Wave customer service program, available for all trims of the 2024 Jeep Wrangler. This program aims to enhance the ownership experience with exclusive benefits and perks.

The 2024 Jeep Wrangler is set to arrive in dealerships during the third quarter of 2023, promising to deliver unparalleled capability, comfort, and adventure. Whether you seek an entry-level adventure companion or a fully loaded luxury off-roader, the new Wrangler lineup offers a trim level tailored to your needs.