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Jeep® Admits Wagoneer Pricing Went Too Far

Price Adjustments Aim To Rebuild Trust With Buyers...

Jeep® has acknowledged its misstep with the premium pricing strategy for the Wagoneer and Grand Wagoneer (WS) models. Speaking at the 2025 Detroit Auto Show, Bob Broderdorf, Head of Jeep® North America, addressed the issue head-on, describing how the brand’s push upmarket alienated consumers and dealers.

“Wagoneer, it’s too far,” said Broderdorf, candidly admitting the pricing strategy was a miscalculation. The 2024 Wagoneer lineup started at $64,945, including destination fees, with the Grand Wagoneer topping $90,000 before options—territory usually dominated by Cadillac’s Escalade.

2025 Jeep® Grand Wagoneer Series III 4×4. (Jeep).

Rebuilding Trust Through Price Adjustments – 

Jeep’s strategy of bundling popular features into high-priced packages left many feeling frustrated. Broderdorf openly criticized the approach, referring to it as “taking content hostage.” He explained, “There are some things they locked away in previous strategies that made the really cool stuff you’re looking for too hard to get. That needs to be unlocked. You will see us, very shortly, unlock more of that from a product standpoint.”

For 2025, Jeep has made notable price cuts across the Wagoneer lineup. Prices have dropped between $3,000 and $6,000 depending on the trim. The Grand Wagoneer has seen an even steeper cut, starting $7,000 lower at $86,945. Importantly, these adjustments do not come at the cost of features.

Broderdorf emphasized, “The walks are aggressive; we are competitive. I’m looking to competitively position our cars and pick a fight. Jeep is iconic for a reason. The love is there; it just needs to make sense to people.”

2025 Jeep® Wagoneer Series II 4×4 with Advanced All-Terrain Group. (Jeep).

A New Path Forward – 

By recalibrating prices and allowing buyers more flexibility to choose the features they want without extra fluff, Jeep hopes to rebuild trust with its customer base. The brand’s decision reflects an understanding that consumers demand value, even in luxury SUVs. With these changes, Jeep aims to reinforce its status as an iconic name in the industry while staying connected to its roots.

Source: Motor1

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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It might work in Europe and Asia. It might be possible to offer 4 wheel drive as an option by using an electric motor to drive the rear wheels as in the Pacifica. In Australia the Renegade has been taken off the market because the Compass stole too many of its sales. Something smaller than Renegade may work. Small Suzukis have steady sales here.

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It might work in Europe and Asia. It might be possible to offer 4 wheel drive as an option by using an electric motor to drive the rear wheels as in the Pacifica. In Australia the Renegade has been taken off the market because the Compass stole too many of its sales. Something smaller than Renegade may work. Small Suzukis have steady sales here.

The Chrysler Pacifica’s AWD system – the first available in a Chrysler minivan since 2004 – uses mechanical and electronic technology proven durable and capable on FCA vehicles. In addition, the system was put through its paces, with more than 1 million customer-driven-equivalent miles of testing prior to introduction.

Key mechanical components of the Chrysler Pacifica AWD system include:

  • Power Transfer Unit (PTU): Splits torque from the nine-speed automatic transmission and routes it to the rear drive module
  • Three-piece Drive Shaft: Connects the PTU and the rear drive module. Even with the additional driveline components, the Chrysler Pacifica AWD retains its second-row Stow ‘n Go seating storage
  • Rear Drive Module: Houses electronically controlled wet clutch that manages torque to rear wheels; second-generation one-speed drive module optimized for weight and low-speed drag torque reduction

Other mechanical changes resulting in improved driving dynamics include the addition of a rear sway bar and revised tuning for the front and rear suspension. Ride height is increased 0.78 inches (20 millimeters).

Pacifica’s seamless, fully automatic AWD system is the only one in the segment capable of transferring 100 percent of the available engine torque to the rear wheels, or whichever wheels have more available traction. The Pacifica AWD system, the most capable AWD in the class, is also able to sense and stop the drive shaft from spinning when AWD is not required, a class-exclusive feature in the segment that improves efficiency.

The AWD system also employs a brake-lock differential system to help enhance traction, with fully automatic torque distribution between each wheel. If one wheel on an axle loses traction, the system applies the brake to the low-traction wheel, redirecting torque through the differential to the wheel with more traction. The 18-inch brake package for AWD features larger vented front and solid rear rotors and calipers with more capacity.

The AWD system engages automatically, based on a variety of sensor inputs that signal when enhanced traction is beneficial. For best traction performance, AWD is engaged when the Chrysler Pacifica begins to accelerate from a standing stop. Other inputs that signal AWD engagement include:

  • Cold exterior temperature
  • Use of windshield wipers
  • Slip detected at the front wheels
  • Heavy acceleration at certain vehicle speeds, such as overtaking during passing
  • Electronic stability control activation
  • Abrupt steering or sudden throttle inputs
  • Rough road conditions/grades

When the Chrysler Pacifica’s drivetrain detects that AWD is not needed, it disconnects the PTU and rear drive module automatically to stop the drive shaft from spinning, reducing driveline drag and improving efficiency.

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New Sub-Compact Jeep® To Join New FIAT & Alfa Romeo Vehicles:​

Should Be Based On The Compact Modular Platform (CMP)...​

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The Jeep® brand has been hinting for some time now, that it has planned on building a sub-compact model for certain markets outside North America beneath its compact Renegade model. Automotive News Europe is now reporting that the upcoming Jeep, will be one part of a trio of new vehicles going into production at the … (read full article...)

I just wish they would build a smaller pickup. Like a two-door with a 6-foot bed. I would buy that in a heartbeat

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