Jeep® owners, fans and followers can join the Jeep brand on April 4 to celebrate another year of making #4X4DAY a day to get outdoors and celebrate with their Jeep vehicles. @Jeep will post adventure content from influencers, fans, and forums, including Jeep Jamboree, across time zones around the world to create a 24-hour 4×4 Instagram celebration. Fans can tag their Instagram Story with #4X4DAY and @Jeep for the chance to be featured. Jeep brand’s global social channels will also support 4×4 Day, celebrating freedom and adventure around the world.
Owners, fans and followers can also get their own 4×4 Day Jeep-branded gear at Jeep.com, and shipping will be free for orders $44 or more made on April 4.
“April 4, known to our friends, fans, and followers around the world as 4×4 Day, is a day specifically meant to celebrate the freedom and adventure that come with owning a Jeep vehicle,” said Tim Kuniskis, Head of Jeep Brand – North America. “At Jeep, we think 4×4 Day should be a national holiday or at least an acceptable reason to take the day off from work. But, since we can’t change the calendar, and even an 84:1 crawl ratio can’t stop the rotation of the earth, we decided to use the day to launch our ‘Find Your Freedom’ contest to allow one lucky fan to live out the Jeep life, maybe even take a year off from work – making every day 4×4 day.”