Jay Leno Partners With Direct Connection For New Car Care Line

In a dynamic partnership, renowned television host and comedian Jay Leno and Tim Kuniskis, the CEO of the Dodge brand, have introduced a groundbreaking range of co-branded car care products. The venture brings together the performance-focused Direct Connection product line from Dodge and the esteemed Jay Leno’s Garage, delivering more than 20 premium car detailing and car wash products. This announcement was made during the annual Woodward Cruise event in Berkley, Michigan, a gathering that draws countless car enthusiasts to historic Woodward Avenue each year.

The impressive lineup includes essential products such as the Direct Connection quick detailer, interior detailer, and all-purpose cleaner, among many others. To enhance the customer experience, a specially branded Direct Connection detailing bucket will be offered, complete with a starter kit selection of car care items.

The unveiling took place at Vinsetta Garage in Berkley, Michigan, a fitting location for a collaboration that bridges automotive innovation with care. The announcement coincided with the annual Woodward Cruise event, and Jay Leno and Tim Kuniskis will steer the streets of Woodward in the new 2023 Dodge Challenger SRT Demon 170 “Last Call” special-edition vehicles. As a personalized touch, the duo will also distribute free samples of the product line at the official Dodge brand Woodward Cruise display.

Tim Kuniskis, the CEO of the Dodge brand, expressed enthusiasm for the collaboration, stating, “When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno.” He added, “Jay’s a member of the Brotherhood of Muscle, and we couldn’t be more excited to join our Direct Connection brand with Jay Leno’s Garage to introduce a premium new line of co-branded car care products for enthusiasts.”

The collaboration between Jay Leno and the Dodge brand has been cemented by mutual admiration and shared values. Earlier this year, Jay Leno’s Garage was unveiled as a trusted source for premium car care products, coinciding with the awe-inspiring 1,025-horsepower Dodge Challenger SRT Demon 170 launch. In a remarkable turn of events, Jay Leno was surprised with his own personal Demon 170, presented during the press conference – a symbolic gesture representing the first customer delivery of the Challenger SRT Demon 170, the world’s fastest, quickest, and most powerful factory muscle car.

Jay Leno, an automotive aficionado himself, expressed his enthusiasm for the partnership, stating, “When you think of legendary American automobiles, Dodge instantly comes to mind. And now, with a little help from Jay Leno’s Garage car care, we’re ensuring these beauties don’t just run great, they look great too.” He emphasized the authenticity and passion behind the collaboration, highlighting the significance of Dodge’s Direct Connection website as a valuable resource for performance upgrades.

The comprehensive selection of more than 20 co-branded car care products will be exclusively available at DCPerformance.com, the online hub of the Direct Connection brand. The pricing, ordering, and product information will be accessible in the fourth quarter of 2023. Jay Leno’s Garage, renowned for its premium detailing products, reflects Leno’s personal touch and meticulous attention to detail. With a commitment to offering products that cater to both professional detailers and car enthusiasts, the brand aligns with Leno’s mission of making professional-quality detailing accessible to all.

In an industry where innovation meets tradition, the collaboration between Jay Leno and the Dodge brand represents a fusion of expertise, authenticity, and excellence. As the automotive world looks to the future, this venture serves as a testament to the enduring passion that drives the industry forward.