If you are living across the United States this week, it seems every news outlet is covering the huge winter storm covering most of the country, or at least expected to. Meteorologists have been predicting that the expansive snowstorm could jeopardize holiday travel plans ahead of Christmas.
In the past couple of days, local grocery stores have been flooded with long lines not just to get in last-minute shopping, but to stock up on necessities before the storm.
It reminded us of a hilarious commercial released by Dodge in 2011, to promote its all-wheel drive (AWD) systems on its then-new 2011 Dodge Charger R/T Max AWD, 2011 Dodge Durango Citadel AWD, and 2011 Dodge Journey LUX AWD.
Dubbed “Snowpocalypse,” the commercial was received well. It was released at the point that Dodge was trying to distance itself from the Ram Truck brand, so it got its briefly used slogan of “Never Neutral” and was one of the first ads to feature the Dodge “Rhombi” logo that we all have come to know today. Matter of fact, at that point, the Rhombi wasn’t even used on the cars in the commercial.
Of course, the commercial is narrated by Dexter star, Michael C. Hall. A perfect voice for the brand at that time.
Nevertheless, while it is fun to look back at this ad, be sure to travel safely this holiday weekend.