FCA US LLC has released its official first-quarter sales numbers for 2020. As expected sales dropped 10% during the first quarter. The company posted strong numbers for both the months of January and February, however, those numbers were offset by the negative economic impact of the COVID-19 (or Coronavirus) crisis in the month of March.
“Our dealers have once again stepped up as pillars of the community as they have continued to provide critical support to our customers on the road,” said U.S. Head of Sales Jeff Kommor. “Many have taken extraordinary steps, ranging from enhanced sanitizing protocols for their showrooms to the offer of home delivery and other concierge services to keep consumers safe. I applaud all of them for their efforts.”
There were 446,768 vehicles sold by FCA U.S. in the United States during the first quarter of 2020. Out of those numbers, 306,898 of the vehicles sold were retail purchases or leases, while the other 31% of the sales were from fleet purchases.
Here is how the individual brands and their vehicles did…
Chrysler Brand:
The Chrysler brand faired well despite the downfall in March, selling a total of 30,124 vehicles during the first quarter. That was down 5% over the same time period last year.
Leading the way was the Chrysler Pacifica and Voyager minivan models. The minivan twins racked up 24,525 units sold during that time frame and was up 5% over the same time last year.
Dodge Brand:
The Dodge brand struggled during the first quarter, despite the announcement of the “Dodge Power Dollars” campaign coming back for 2020 Dodge Charger and Challenger models. The brand sold 88,657 vehicles during the first quarter, which is a 20% drop compared to the same time frame, last year. With it scheduled to end production in May, the Dodge Grand Caravan was the brand’s best-selling vehicle with 24,931 units sold.
Jeep® Brand:
The legendary off-road brand had a 14% decrease in sales for the United States market in the first quarter, with 182,670 units sold. The Grand Cherokee led the way for the brand while having a 13% decrease in sales with 50,083 units sold.
FIAT Brand:
The FIAT brand continued its downward spiral in sales during the first quarter of 2020, selling only 1,128 vehicles for the entire brand. That number is a 49% decrease over the same time period last year. The best-selling vehicle for the brand was the sporty Fiat 124 Spider with 388 units sold.
Ram Brand:
The Ram Truck brand was the only brand to post an increase in sales for the first quarter. The brand was up 3% over the same time last year, with a total of 140,486 units sold. This of course was led by the Ram pickup lineup, which posted a 7% gain with 128,805 units sold.
Alfa Romeo Brand:
The Italian performance brand suffered a 14% decrease during the first quarter. Alfa Romeo says that 3,703 of its vehicles left dealers to find new homes in America during that time. Leading the way for the brand continues to be the Alfa Romeo Stelvio SUV with 1,913 units sold.
The official numbers are as listed below…
