Automotive research and consulting firm AutoPacific, Inc. has announced four FCA US vehicles as segment winners in its 2018 Ideal Vehicle Awards (IVA). The Jeep® Grand Cherokee, Chrysler 300, Dodge Challenger and Fiat 500L were named “Best-in-Class Ideal Mid-Size SUV”, “Best-in-Class Ideal Large Car”, “Best-in-Class Ideal Sporty Car” and “Best-in-Class Ideal Compact Car,” respectively.
The 2018 Ideal Vehicle Awards are based on scores developed using results from AutoPacific’s national New Vehicle Satisfaction Survey. Respondents to this survey are owners of new model-year cars and trucks purchased from September through December 2017. The questionnaire was administered from January through April 2018. Respondents rate 14 vehicle attributes concerning their desire for change. Those vehicles wanting the least change win the IVA for their class.
Based on responses from more than 58,000 owners of new vehicles across all major manufacturers, the survey indicates that the Jeep Grand Cherokee, Chrysler 300, Dodge Challenger and Fiat 500L meet or exceed their expectations.
“IVAs speak to a vehicle’s layout and design,” says AutoPacific President George Peterson. “Giving owners a chance to tell us what they would change and how they would change it reveals which vehicles are designed to meet their needs and expectations. In other words, having owners who are happy with things the way they are says the manufacturer did their upfront research and designed the vehicle with their target buyer in mind.”
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research, forecasting, and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in North Tustin, California, with affiliate offices in the Detroit area, North Carolina and South Carolina. Additional information can be found on AutoPacific’s website.