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FORGOTTEN: The 2007 Chrysler Nassau Shooting Brake Concept Car:

HEMI-Power, Rear-Wheel-Drive, Hatchback Take On The 300 Series...

The modern-day Chrysler 300 Series has played a significant role for the Chrysler brand since 2004. The American-designed, Canadian-built large sedan has gone from a beloved icon and winning MotorTrend’s Car of the Year award in 2005 to a vehicle that continues to sell modestly well considering there is virtually no marketing campaign for or anything to remotely promote its existence over the past handful of years. 

2021 Chrysler 300S. (Chrysler).

It was only a decade ago, that it seemed that the Chrysler brand was pushing for more exciting and fun vehicles for its rear-wheel-drive LX-platform. In 2006, Chrysler introduced a modern take on the classic luxury Imperial nameplate with the Chrysler Imperial Concept, a long-wheelbase 300 with Rolls Royce-like styling that became the talk of the 2006 North American International Auto Show (NAIAS) in Detroit. But there was one Chrysler concept car based on the Chrysler 300 Series, that proved it could be a true driver’s car but never reached production.

Introduced at the 2007 NAIAS show, the Chrysler Nassau Concept bared the nameplate of the modern-day 300 Series original design name. The Nassau blended the Chrysler design language of the time with some classic British “shooting brake” design elements to create a unique coupe-like wagon. Despite, sharing the same wheelbase as the standard 300 Series, the Nassau appears to be much more visually compact than the 300.

2007 Chrysler Nassau Concept. (Chrysler).

The four-door, four-passenger Nassau Concept, explored a new expression for the Chrysler brand while combining refinement, function, and style into a unique package. Although the arc of the roof resembles coupe-like styling, the Nassau was, in fact, a four-door hard-top.  With the front and rear side glass lowered, the car prominently revealed that there was no above-the-belt B-pillar.

“Traditional exterior proportions have been enhanced with a silhouette that recalls the classic English ‘shooting brake,’” said Alan Barrington, who was the Principal Exterior Designer of the Nassau. “This provides SUV-like interior volume with a lower, more roadworthy physique,” Barrington said the exterior design vocabulary was fluid and sophisticated with special attention paid to wheel placement relative to the body surface for a sleek, toned stance. “In order to attain a more compact appearance, the Nassau has deliberately concise front and rear overhangs, with the body surface wrapped around the large 10-spoke 21-inch wheels.”

2007 Chrysler Nassau Concept. (Chrysler).

The design team opted to use a new “Mystic Blue Pearl” paint, giving the Nassau a more luxurious look to its color palette. Accenting the color was a Starbright Silver color that was added to the sill as well as the lower portions of the front and rear fascias, making the car appear longer and lower. The lower surface of the car’s body was defined by a subtle undercut that rises slightly towards the rear wheel.

Looking at the side profile of the car, the upper portion of the rear hatch was steeply raked with the rear glass swept cleanly around into the C-pillars (a design theme we have seen in a lot of the new Jeep vehicles). The lower portion of the tapering rear glass was pulled rearward, while the Nassau featured flanking taillamps that were graphically reversed of the car’s headlamps with the taillamp lenses growing wider as they wrapped around to the side of the car. The taillamp lenses utilize rows of bright rectangles set in a red field, which delineate the surface of the rear quarters when the lamps were unlit. The Nassau was also an early user of LED exterior lighting technology, which has become a standard fixture across most vehicles in showrooms today.

2007 Chrysler Nassau Concept. (Chrysler).

The Nassau Concept also tested the waters of design and relayed consumer feedback back to designers about the new interpretation of the egg crate Chrysler grille and winged badge, which were rendered in chrome and satin aluminum. At the time, the Chrysler brand was trying out a new brand-identifying logo. A similar process was tried out on the 2009 Chrysler 200C EV Concept. Surrounding the grille and sweeping rearward nearly to the front wheel openings, which evoke the uplifted wings of the Chrysler badge. The front design of the car also features tapering left and right fog lamps, a detail replicated in the side mirrors.

Under the hood, the Nassau shared much of its running gear with the Chrysler 300C SRT8. This meant that it had a 6.1-liter SRT HEMI V8. When compared to the 5.7-liter HEMI V8 of the time, the 6.1-liter featured bored out cylinders by 3.5 millimeters, increased compression ratio to 10.3:1 from 9.6:1, higher-flow cylinder heads, a specially designed intake manifold, and exhaust headers with individual tubes encased in a stainless steel shell that made the 6.1-liter SRT HEMI V8 much more potent than the 5.7-liter HEMI.

The 6.1-liter delivered 425 horsepower (317 kW) and 420 lb.-ft. (569 Nm) of torque to its rear wheels through a 5-speed AutoStick® automatic transmission and heavy-duty four-flange prop shaft.

2007 Chrysler Nassau Concept. (Chrysler).

Inside, the Nassau featured luxury elements design to aspire a younger audience from the mid-2000s. The interior design theme featured seamless and flowing elements done in leathers and fabrics derived from futuristic architectural interiors. “We looked carefully at space efficiency,” said Ben Chang, the Principal Designer of the Nassau’s interior. “We paid close attention to the graphics and finishes of these technologically advanced products, seeking to make controls in the Nassau’s interior that the driver interfaces with similar to what you’d find in the office or among personal electronic devices. We strived to achieve a seamless interface between your car and the rest of your electronic world.”

The instrument panel (IP) showcased some new technologies for the time, which included a new data display, personal control interface, and home theater-inspired entertainment. The driver could select gears using a “pod control mount” located on the IP or use paddle shifters on the steering wheels.

2007 Chrysler Nassau Concept. (Chrysler).

“The look of the instrument cluster was based on an expensive watch, again because we sought to create a visible connection with what people have and use,” Chang said. While the instrument cluster has its own taut brow, the shape of the forward portion of the IP is sensuously sculpted. Housing the main cluster, the upper surface of the panel includes a wide asymmetrical elliptical opening.

The shape was inspired by Constantin Brancusi’s famous Bird in Space sculptures. Brancusi, an artist based in Paris from the 1920s to the 1940s, was preoccupied with the physical attributes of birds in flight, or more specifically, the essence of flight. The theme fits with the vehicle’s goal of giving the constant impression of smooth, slender movement. Within the IP was a three-layer screen, which allows the simultaneous display of the navigation, passenger entertainment, and vehicle function displays.

2007 Chrysler Nassau Concept. (Chrysler).

Four formed bucket seats were covered in cream-colored leather, with the suede accents in a fine bamboo texture, a theme repeated on the door trim panels. Occupants could gaze upward through twin skylights, longitudinal blue-tinted glass panels that run the length of the roof panel. Those in the rear seats can enjoy video on the flush video screens incorporated into the rear-facing portion of each of the front seat headrests.

Running between both rows of seats was a center console with a satin silver trim strip that travels from the IP center stack to the upper rear seatbacks. Set within the console were front and rear “joystick” controls designed to function much like the “mouse” control of a computer. Power window switches and flush-mounted pop-up cup holders were also contained in the console.

2007 Chrysler Nassau Concept. (Chrysler).

Among other visual details inside the Deep Mystic Blue and Cream interior or the Nassau Concept were the refined-yet-simple chrome accents and textures used on the silver speaker grilles on the doors, seatback monitors, headliner, and foot pedals.

The Chrysler Nassau Concept continues to make an appearance at various car shows and events and is currently part of the Chrysler Historical Collection and is housed at the FCA Conner Center.

We wish the Chrysler brand would come back out with an exciting large car offering after the discontinuation of the current 300 Series. A posh wagon/crossover style vehicle like the Nassau could allow the brand to offer something different by utilizing the capability of a more crossover-like vehicle while offering sedan-like performance.

2007 Chrysler Nassau Concept Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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FORGOTTEN: The 2007 Chrysler Nassau Shooting Brake Concept Car:​

HEMI-Power, Rear-Wheel-Drive, Hatchback Take On The 300 Series...​

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The modern-day Chrysler 300 Series has played a significant role for the Chrysler brand since 2004. The American-designed, Canadian-built large sedan has gone from a beloved icon and winning MotorTrend’s Car of the Year award in 2005 to a vehicle that continues to sell modestly well considering there is virtually no marketing campaign for or anything to remotely promote its existence over the past handful of years.

This would work 14 years later!
Why is still showing up at car shoes? Makes you think....

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If Sergio and FIAT didn't spend all their resources and (US) funding on saving the European Market instead of reinvesting in the (delayed and further delayed) 3C's, I believe this would have been the next 300 with a trunk. Between this 2007 and the later 200EV, it is so bad that the American Public will never see these evolutionary Chrysler models! We can only hope that the next Charger will be retro'd to the concepts they said they were going to follow!

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Obviously any business has to make tough decisions but too often that phrase is a poor excuse for incompetence at high levels. Where do we put the decisions to cancel, the PT Cruiser, the Sebring convertible, the 200, the Crossfire and the Pacifica crossover SUV ? I have opinions on that one. Awful decisions all, every darn one, just pitiful. Now the outstanding 300 faces a so called tough decision, a decision that forbodes poorly and one that Chrysler may again regret forever. Sad perhaps and better explained, just another knee jerk, rash, stupid example of pattern incompetence in high places. You make the call, but never question the elite bean counters. It wasn’t them who wasted all the talent and tradition and achievements of the Chrysler brand, it was tough decisions. Rubbish!

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If Sergio and FIAT didn't spend all their resources and (US) funding on saving the European Market instead of reinvesting in the (delayed and further delayed) 3C's, I believe this would have been the next 300 with a trunk. Between this 2007 and the later 200EV, it is so bad that the American Public will never see these evolutionary Chrysler models! We can only hope that the next Charger will be retro'd to the concepts they said they were going to follow!

They didn't save the European market, in fact European side was underinvested!
Second we got stop lying and gaslighting.......... the merged Company's financial structure (Ringfencing) banned any North American money going to Europe until they repaid a certain $2 billion of debt which they did in March 2016 Moody's: Elimination of ring-fencing at FCA US LLC simplifies FCA NV's debt structure and enhances liquidity; ratings and positive outlook unchanged

It was Cerberus-era Chrysler that '' they said they were going to follow'' not Exor current era of FIAT-Stellantis.
Only thing evolutionary about these so-called Chrysler model was the trash bin they belong in which the U.S. Government felt all of Chrysler without FIAT belongs in.

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click to expand...

Obviously any business has to make tough decisions but too often that phrase is a poor excuse for incompetence at high levels. Where do we put the decisions to cancel, the PT Cruiser, the Sebring convertible, the 200, the Crossfire and the Pacifica crossover SUV ? I have opinions on that one. Awful decisions all, every darn one, just pitiful. Now the outstanding 300 faces a so called tough decision, a decision that forbodes poorly and one that Chrysler may again regret forever. Sad perhaps and better explained, just another knee jerk, rash, stupid example of pattern incompetence in high places. You make the call, but never question the elite bean counters. It wasn’t them who wasted all the talent and tradition and achievements of the Chrysler brand, it was tough decisions. Rubbish!

Ford during there Wall Street Conference Call just done calling those segments you are complaining about ''declining segments'' and reference Fusion/Focus/Fiesta ''Me-Too'' products.
Those ''Me-Too'' outperformed those Chrysler products mention by you.
Killing those products where awesome decisions.

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