FIAT Launches 500e BETA Club For Early Customers

As the world races towards a greener future, FIAT is paving the way with its latest innovation: the FIAT BETA Club. This exclusive program marks the arrival of the 2024 Fiat 500e, the first Stellantis battery-electric vehicle (BEV) in North America, in a manner that celebrates loyal customers and enthusiasts alike.

Aamir Ahmed, Head of FIAT brand, North America, expressed the brand’s excitement, stating, “FIAT has a loyal and passionate fan base here in the U.S. and around the world. Creating the FIAT BETA program allows us to connect with our fans to generate a valuable dialogue, contribute to the brand’s customer-centric values, and ultimately build the bond that connects us all in the global FIAT community.”

The FIAT BETA Club is designed to reward enthusiasts with an immersive experience. Members of this elite club are among the first to receive the 2024 Fiat 500e, gaining access to a plethora of benefits. They serve as early adopters, providing crucial feedback directly to the brand. With VIP access to FIAT events and a dedicated customer care chat channel, they’re at the forefront of the electrification movement.

What sets FIAT BETA Club members apart is not just their early access to the vehicle but also the unique design elements that adorn their 500e. With bespoke mirror caps and special badging exclusive to the FIAT BETA Club limited series, these vehicles stand out as symbols of loyalty and innovation.

The 2024 Fiat 500e boasts nearly 150 miles of range, making it an ideal choice for urban environments. Designed to thrive in traffic-congested areas, tight parking spaces, and stop-and-go situations, it’s the perfect companion for daily commutes. FIAT BETA Club participants are strategically located in cities like Los Angeles, Chicago, Austin, Seattle, and Miami, where the 500e truly shines.

Priced at $32,500 (excluding destination charges), the 2024 Fiat 500e is positioned to leverage government tax rebates in participating states, making it an attractive option for eco-conscious consumers. Additionally, each Fiat 500e comes equipped with a Level 2 charging wall unit or public charging credits through Free2move Charge, simplifying the transition to electrification. Free2move Charge, part of Stellantis’ comprehensive ecosystem, ensures seamless charging and energy management, addressing all electric-vehicle customer needs.

Come April 1, FIAT BETA Club members will embark on an electrifying journey as they take delivery of their vehicles. Built at the Mirafiori Assembly Plant in Turin, Italy, the Fiat 500e will soon grace Stellantis North America showrooms, heralding a new era of sustainable mobility.