In a new phase of its history in Latin America, with a completely renewed portfolio and an eye for the future, Fiat brings boldness and innovation to the 30th São Paulo International Motor Show with almost 30 vehicles on display. Among the attractions are concept cars and models embodied in versions never seen before.
With a project focused on dynamism and connectivity, the 31,000 square foot stand is right in front of the main entrance of the event and was divided into four areas. The highlight will be where the brand new concept car – Fastback – and four other show-cars are installed: Argo Sting, Cronos Sport Mobi Pack Cross and Toro Rescue.
On the passenger side, there are models like the Mobi Drive Velocity, the enhanced Mobi Way Extreme with Cross Pack, the sporty Argo HGT AT and the Cronos Precision AT. The pick-up area has an exclusive special series based on the Strada Adventure version, called Cross Road. It features an accessory kit that has just been released, consisting of bucket spreader, sill guard, seat cover and a badge on the side.
This is not to mention the consecrated Toro, the solid leader in its segment and the second best selling pickup in Brazil highlighted in its robustness with this Rescue Concept. Already in the space is the ” Cinquecento “, in honor of the biggest icon of Fiat in the world, are a Fiat 500 Sport, a Fiat 500X Cross and a vintage Fiat 500 of 1969.
Vehicles To Attract All Types Of Customers:
Argo Sting – This is a model that goes beyond the design of the Fiat Argo, bringing even more daring and sportiness. The purpose of this show car is to test the consumer’s receptivity at the Auto Show. Its main differentials are black 17-inch aluminum wheels, LED headlamps, redesigned bumpers, new rear spoiler, black exterior roof and mirrors, plus the blacked-out Fiat logos.
Cronos Sport – This version was created with the aim of showing the new Fiat sedan with a sporty new face and with comfort and technology as differentials. Made from the Precision 1.8 AT trim, the showcar is red with a glossy black painted roof and wheels and features black side skirts that extend visually to the rear and front bumpers and a black spoiler.
Toro Rescue – In order to highlight the multifunctionality of Fiat Toro, launched two and a half years ago and a leader in its segment sales, Fiat has introduced the Rescue Concept. Based on the Freedom 2.0 AT9 4×4 trim and equipped with a Turbodiesel engine, Toro Rescue inspires a rescue unit for the beach or camping and comes equipped with various Mopar accessories.
Mobi Way Extreme Cross – The newly launched Way Extreme special series complements the Way’s range of content and brings unique characterization and technologies that make it even easier for home owners. The model presented in the stand, which brings more exclusivity and emphasizes the robustness of the car, also comes with the Cross pack, consisting of black stickers on the hood and on the side. This version also features internal rearview mirrors with rear camera, rear parking sensor, darker interior coating, more sophistication, Extreme identification badge, frosted gray exterior mirrors, Bluetooth radio, USB, auxiliary and SD Card inputs, -disposition for sound, fog lights and aluminum wheels with exclusive paint, plus wiper, washer and rear defroster.
Strada Adventure Cross Road – The Mopar special pack, launched at the event, has everything to reinforce the off-road DNA of the Strada Adventure 1.8 trim presented at the Fiat booth. The package consists of accessories such as multifunctional bucket spreader, which also serves as a divider and ramp for motorcycles, as well as a waterproof seat cover and sill protector.
500, the Fiat icon – Three different models of the small and exciting vehicle can be enjoyed by visitors to the motor show. A Fiat 500 made in 1969 with a 21 horsepower gasoline engine, a Fiat 500 Sport and the new Fiat 500X Cross Diesel 1.6-liter 16V with 120 horsepower produced in Italy.
