Ram Brazil Holds Rampage: 24 Hour Event

24 Hour Test And More Than 5,000 Kilometers Traveled...

Ram Brazil recently orchestrated an unprecedented spectacle, the “Rampage: 24 Hour” event, a testament to engineering prowess and endurance showcased by the new compact Ram Rampage. Held at the prestigious Panamericano Circuit in São Paulo, this groundbreaking initiative under the seal of approval from the Brazilian Automobile Confederation (CBA) simulated six months of usage in a mere 24 hours—a feat that drew attention and accolades.

Unveiling the New Rampage –

Ram Brazil’s “Rampage 24 Hour” Event. (Ram).

The event gathered a congregation of 250 aficionados, journalists, and drivers to witness a spectacle of automotive resilience. The chosen model, the R/T, epitomizes speed and power in the Brazilian pickup truck realm. With 272 horsepower under its hood, accelerating from 0 to 100 km/h (62 mph) in a mere 6.9 seconds, it stands as the fastest in its class, topping out at a staggering 220 km/h (137 mph).

Endorsed by the Brazilian Automobile Confederation, the 24-hour marathon saw four Rampage R/T units taking on the Panamericano Circuit, amassing over 5,000 km (3,107 miles) collectively—a usage equivalent to six months of standard driving. Notably, these vehicles, unaltered and straight from the dealership, underwent this grueling test without any modifications, even retaining original tire inflation.

The Spectacular Feat –

Ram Brazil’s “Rampage 24 Hour” Event. (Ram).

Executing this historic milestone entailed a mammoth operation involving over 200 individuals—pilots, technicians, maintenance crews, and logistics experts—operating tirelessly for more than 30 hours across four workstations. Each Rampage ran extensively, with one covering over 1,850 km (1,149 miles) in the allotted time, showcasing their resilience and technological finesse.

The Real Test of Endurance – 

Ram Brazil’s “Rampage 24 Hour” Event. (Ram).

Throughout the race, drivers alternated, some pushing for 20 minutes, others enduring up to two hours at the wheel. The cars, put through their paces, changed two pairs of front tires, one rear pair, and a set of brake pads, not due to wear but as a preemptive safety measure. These changes ensured the safety of the drivers, despite the vehicles still being in optimal condition.

Beyond the Track – 

Ram Brazil’s “Rampage 24 Hour” Event. (Ram).

The “Rampage: 24 Hour” extravaganza wasn’t solely about the record-breaking feat; it was a carnival of automotive enthusiasm. Alongside the marathon run, classic car displays, music performances, delectable food options, and engaging activities for all ages adorned the event. Additionally, an off-road test drive of the Laramie version, equipped with the acclaimed 2.0-liter Multijet turbodiesel engine, further highlighted the Rampage’s capabilities and fuel efficiency.

The event served as a testament to the Ram brand’s innovation and distinction in the market. The new Ram Rampage, having claimed a spot among the top-selling compact and medium-sized pickup trucks, solidifies its place as a trailblazer in the compact pickup landscape.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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It will do well in Brazil but is so wrong for America. The Ram brand has a tough and brawny persona and that is a major part of its appeal. Nobody wants a Honda Ridgeline in Ram clothes.

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Nobody wants a Honda Ridgeline in Ram clothes.

I do. Maybe not a Honda Ridgeline, but a Rampage would be ideal for us urban dwellers. I've owned a 1974 Dodge D-100 pickup and then went to a series of various Dodge and Chrysler minivans. My 2003 Dodge Grand Caravan always impressed me how capable and durable it was. It felt much tougher than the pickup truck ever did.

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I agree, I think this is a decent looking truck and would definitely consider it. It would be perfect for my city driving and short commutes. I don’t want any of those overpriced mammoths they call pickup trucks today. This would serve my purpose nicely (but not a diesel version). Since they decimated what was once the the perfect vehicle for everything and now is just a niche glory hound of a minivan, a mid sized pickup would be a nice addition. No, I don’t want a gladiator! I’d prefer a FWD biased 4x4 drivetrain similar to Patriot with the 6 speed aisin transmission (which was the best behaved and intuitive FWD trans I’ve ever driven BTW).

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