Ram Brazil recently orchestrated an unprecedented spectacle, the “Rampage: 24 Hour” event, a testament to engineering prowess and endurance showcased by the new compact Ram Rampage. Held at the prestigious Panamericano Circuit in São Paulo, this groundbreaking initiative under the seal of approval from the Brazilian Automobile Confederation (CBA) simulated six months of usage in a mere 24 hours—a feat that drew attention and accolades.
Unveiling the New Rampage –
The event gathered a congregation of 250 aficionados, journalists, and drivers to witness a spectacle of automotive resilience. The chosen model, the R/T, epitomizes speed and power in the Brazilian pickup truck realm. With 272 horsepower under its hood, accelerating from 0 to 100 km/h (62 mph) in a mere 6.9 seconds, it stands as the fastest in its class, topping out at a staggering 220 km/h (137 mph).
Endorsed by the Brazilian Automobile Confederation, the 24-hour marathon saw four Rampage R/T units taking on the Panamericano Circuit, amassing over 5,000 km (3,107 miles) collectively—a usage equivalent to six months of standard driving. Notably, these vehicles, unaltered and straight from the dealership, underwent this grueling test without any modifications, even retaining original tire inflation.
The Spectacular Feat –
Executing this historic milestone entailed a mammoth operation involving over 200 individuals—pilots, technicians, maintenance crews, and logistics experts—operating tirelessly for more than 30 hours across four workstations. Each Rampage ran extensively, with one covering over 1,850 km (1,149 miles) in the allotted time, showcasing their resilience and technological finesse.
The Real Test of Endurance –
Throughout the race, drivers alternated, some pushing for 20 minutes, others enduring up to two hours at the wheel. The cars, put through their paces, changed two pairs of front tires, one rear pair, and a set of brake pads, not due to wear but as a preemptive safety measure. These changes ensured the safety of the drivers, despite the vehicles still being in optimal condition.
Beyond the Track –
The “Rampage: 24 Hour” extravaganza wasn’t solely about the record-breaking feat; it was a carnival of automotive enthusiasm. Alongside the marathon run, classic car displays, music performances, delectable food options, and engaging activities for all ages adorned the event. Additionally, an off-road test drive of the Laramie version, equipped with the acclaimed 2.0-liter Multijet turbodiesel engine, further highlighted the Rampage’s capabilities and fuel efficiency.
The event served as a testament to the Ram brand’s innovation and distinction in the market. The new Ram Rampage, having claimed a spot among the top-selling compact and medium-sized pickup trucks, solidifies its place as a trailblazer in the compact pickup landscape.