Electric Jeep® Recon Faces Competition From VW’s Scout Brand

Jeep® sales have been struggling recently, but the iconic American adventure brand hopes to turn things around by launching two all-new, all-electric models. The luxurious 2024 Jeep Wagoneer S (KX) production has already begun at the Toluca, Mexico plant, which is now preparing to launch the Jeep Recon (EJ)—an all-new, all-electric, off-road-focused SUV—later this year. However, competition is intensifying, with Volkswagen reviving the Scout brand and established players like Rivian already making a solid impact in the electric SUV market.

The Recon is built on the STLA Large platform, embracing an all-electric design. However, the automaker has been pondering a hybrid alternative. It draws inspiration from Jeep’s iconic models like the Cherokee (XJ) and Wrangler (JL), boasting a boxy design, five-passenger capacity, and signature features like removable doors and a powertop for open-air driving. As a fully electric SUV, the Recon aims to set a new standard for power and efficiency, with its dual motor setup estimated to produce up to 600 horsepower. Jeep has also ensured that the Recon retains its off-road credibility with its “Trail-Rated” badge, Jeep Selec-Terrain™ management system, and advanced off-road technologies like e-locker axles and underbody protection.

Yet, Jeep isn’t the only brand looking to capture the rugged EV market. Volkswagen’s Scout Motors is set to debut its new electric Scout SUV on October 24, which may arrive ahead of the Recon’s official unveiling. Like the Recon, the Scout SUV will be designed for serious off-road enthusiasts, aiming to compete directly with vehicles like the Jeep Wrangler and Ford Bronco, but with an all-electric powertrain.

The Scout brand has strong historical significance, drawing from International Harvester’s beloved Scout SUV, which was produced from 1960 to 1980. Volkswagen acquired the Scout trademark in 2020 and has big plans to revive it as an electric brand. The new Scout SUV and a pickup truck are expected to be built in South Carolina, with production starting in 2026. The Scout will ride on a dedicated EV platform and is expected to cater to the same off-road-focused customers Jeep typically attracts.

While Jeep’s Recon brings the legacy of one of the most recognized off-road brands, Scout’s revival of a legendary name, combined with Volkswagen’s global resources, could present a strong challenge. Rivian’s R1S is also a competitor in this space, already offering impressive off-road and electric performance. The R1S, available since 2022, offers up to 835 horsepower and a range of over 500 km (316 miles), setting a high bar for newcomers like the Recon and Scout.

Despite recent declines in EV sales, the competition in the rugged electric SUV market is ramping up. Jeep will need to differentiate the Recon not just with its off-road pedigree, but also with competitive pricing, performance, and range to stand out in a market that’s becoming increasingly crowded. The arrival of Volkswagen’s Scout SUV in late 2026 will only heighten the pressure on Jeep, as both brands vie for attention in the growing adventure EV segment.