The Dodge Challenger has been around almost long enough to apply for a driver’s license in its current form. That isn’t enough to keep it from competing favorably with newer offerings from the competition, though. While the Challenger went through a facelift for 2015, Ford released an all-new Mustang the same year. Just a year later, Chevrolet released the controversially designed sixth-generation Camaro. The Mustang got a refresh for 2018 and the Camaro for 2019.
During that time, Dodge has stuck with their tried and true formula. The 707 horsepower Hellcat was introduced for the 2015 model year, and the 840 horsepower Demon turned the automotive world on its ear for 2018. Dodge also introduced the Hellcat widebody for 2018 and followed it up in 2019 with the Hellcat Redeye featuring a 797 horsepower version of the Demons powertrain. 2019 also saw the introduction of the R/T Scat Pack Widebody and drag-focused Challenger 1320.
2020 brought the 807 horsepower Challenger Super Stock, a drag-oriented Challenger Redeye Widebody with even more goodies from the Demon. While that sounds like a lot, the overall design has remained largely the same other than a new hood here, a different stripe there, and a few new colors.
Dodge seems to have caught lightning in a bottle with the Challenger in the face of newer competition; arguably, the Challenger is the last true muscle car left on the market. The Mustang and Camaros are more sports cars than muscle cars these days, and one thing is clear. There is still a market for the traditional muscle car.
Sales Numbers –
The Mustang is still the sales king between the three cars, although that might be about to change. Dodge put the Camaro in their rearview mirror in 2018 and have outsold them every year since while gaining ground on Fords’ prized Mustang.
|Model||Q2 2021||YTD 2021|
In the second quarter of this year, buyers took home 15,052 Challengers, with the Mustang only 376 units behind at 14,676. The Camaro is way back with 2,792 deliveries. Through the first half of the year, Ford leads with 31,950 Mustangs finding new homes, while Dodge is trailing by 1,802 sales. Chevrolet is way back with not even a third of the sales of the second place Challenger selling just 9,881 Camaros.
With just 1,802 sales separating first and second place, we will be sure to keep an eye on how this sales race plays out through the end of the year. Who do you think will win the sales race? Let us know in the comments below.