2026 Ram Rampage R/T NFL Edition Debuts in Brazil

Ram is celebrating its role as the official pickup sponsor of the NFL in Brazil with something bold and exclusive: the 2026 Ram Rampage R/T NFL Edition. Limited to just 300 units, this special model ties together two American icons—Ram trucks and the National Football League—while also highlighting the growing popularity of football south of the equator.

The Rampage itself is already a big deal in Brazil. It’s Ram’s first pickup engineered and produced entirely in South America, and since its debut, it has racked up over two dozen awards. Now, this new NFL Edition puts a unique spin on Ram’s smallest truck, blending its high-performance R/T trim with touches inspired by the gridiron.

Power to Match the Game – 

Under the hood, the Rampage R/T NFL Edition packs the turbocharged 2.0-liter Hurricane4 I4 engine, the same motor that’s made this truck the quickest in its class. It delivers a stout 272 horsepower and 400 Nm (295 lb.-ft.) of torque, enough to rocket the Rampage from 0 to 100 km/h (62 mph) in 6.9 seconds and on to a top speed of 220 km/h (137 mph).

Backing it up is a 9-speed 948TE automatic transmission and 4×4 Auto with low range, meaning the truck can handle both city streets and tougher terrain. These performance credentials make the Rampage more than worthy of wearing the NFL shield.

Bold Design Inside and Out – 

Ram made sure this limited-run truck stands apart from the standard Rampage lineup. Externally, the NFL Edition wears unique decals on the hood and bed sides, along with exclusive NFL logos on the doors. Two paint options are available—Billet Silver Metallic and Pearl White—and both get a contrasting black-painted roof.

Out back, stainless steel exhaust tips with a piano black finish give the truck a more muscular tone. The 4.5-inch tips also emphasize its sportier character, matching perfectly with the R/T’s already aggressive styling.

Inside, the upgrades continue. The front seatbacks are embossed with the NFL logo, while suede and leather upholstery give the cabin an upscale yet sporty vibe. The truck also features aluminum sport pedals, LED-illuminated door sills, and ambient lighting for a premium touch. These details play off the R/T’s performance image while tying in the NFL’s prestige.

More Than Just a Truck – 

Each buyer of the Rampage R/T NFL Edition doesn’t just get the pickup—they also get an exclusive NFL gift kit. The package includes a cooler, cap, thermal cup, and a special commemorative plate, making the purchase feel even more like a collector’s item.

Ram’s South America VP, Juliano Machado, emphasized the connection:

“Rampage is a critical and public success, so it was natural that it received the honor of being the first car in history to have a special series in partnership with the NFL. Its attributes are the same as such an important competition, bringing together strength, capacity and technology without forgetting its roots.”

NFL Brazil’s General Director, Luis Martinez, echoed the sentiment:

“This is the first time that the NFL has a limited edition model with Ram, and it is the beginning of numerous actions that this new partnership will bring to Brazil throughout the 2025 season.”

Availability and Pricing – 

The 2026 Ram Rampage R/T NFL Edition will begin arriving at dealerships in October 2025, but pre-orders are already open across Ram’s 142 dealers in Brazil. Pricing is set at R$ 275,690, which translates to around $52,500 USD.

For buyers looking for exclusivity, performance, and a direct tie to the world’s biggest football league, this is a unique opportunity. With only 300 units being produced, expect them to sell quickly—especially given the Rampage’s popularity in Brazil and the NFL’s surging fan base in the region.

2026 Ram Rampage R/T NFL Edition Image Gallery: