Dodge has clinched the number one ranking among volume brands in the J.D. Power Mexico 2025 Sales Satisfaction Index (SSI) Study. This achievement underscores the brand’s dedication to providing an outstanding customer experience from vehicle purchase to ownership.
The J.D. Power SSI Study serves as a benchmark for automakers and consumers, objectively measuring new vehicle buyers’ satisfaction. The study evaluates customer interactions, focusing on key aspects of the sales process, including online shopping experiences and dealership service quality.
Why Dodge Stands Out Among Competitors –
Dodge’s top ranking highlights its efforts in optimizing the car-buying journey for Mexican consumers. The brand’s wide-ranging lineup, spanning from practical sedans to powerful SUVs, has played a crucial role in securing this honor.
The study was conducted between September 2024 and February 2025, with feedback gathered from owners of 2023-2025 model-year vehicles. Participants had owned their vehicles for 1 to 12 months, providing real-world insights into their purchasing and ownership experiences.
Key Factors Evaluated in the Study –
The J.D. Power Mexico SSI Study assesses six key factors that influence customer satisfaction:
- Dealership Personnel – professionalism, knowledge, and customer engagement
- Vehicle Delivery Process – thoroughness and clarity in handing over the car
- Dealership Facilities – cleanliness, accessibility, and amenities
- Negotiation Process – transparency and fairness in pricing discussions
- Paperwork and Documentation – ease and efficiency of completing transactions
- Brand Website – accessibility and usability of online resources
Dodge excelled across all these categories, cementing its status as a consumer favorite.
Official Statement from Dodge Mexico –
“This award reflects our customers’ trust in the Dodge brand. We have built an exciting product lineup while maintaining exceptional service quality,“ stated Rafael Paz, Director of Dodge Mexico. “Our commitment to the Mexican market remains strong, and we will continue to introduce innovative vehicles that meet the needs of our consumers.”
Dodge’s Expanding Presence in Mexico –
Dodge continues solidifying its market position with a diverse portfolio catering to various segments. The brand currently offers:
- Dodge Attitude – A Practical Compact Sedan
- Dodge Journey – A Versatile Midsize SUV
- Dodge Durango – A Powerful and Spacious Three-Row SUV
What’s Next for Dodge in Mexico? –
With this achievement, Dodge reinforces its position as a key player in the Mexican automotive market. The brand has hinted at exciting new models and innovations, further enhancing its appeal to consumers.
As Dodge continues to push the boundaries of performance, design, and customer service, its latest recognition from J.D. Power Mexico strengthens its reputation as a brand that truly puts customers first.
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