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Dodge Secures First Place in J.D. Power Mexico 2025 Study

Customers Love The Buying Experience In Mexico...

Dodge has clinched the number one ranking among volume brands in the J.D. Power Mexico 2025 Sales Satisfaction Index (SSI) Study. This achievement underscores the brand’s dedication to providing an outstanding customer experience from vehicle purchase to ownership.

The J.D. Power SSI Study serves as a benchmark for automakers and consumers, objectively measuring new vehicle buyers’ satisfaction. The study evaluates customer interactions, focusing on key aspects of the sales process, including online shopping experiences and dealership service quality.

Why Dodge Stands Out Among Competitors – 

2025 Dodge Journey GT. (Chrysler Autosur Campeche).

Dodge’s top ranking highlights its efforts in optimizing the car-buying journey for Mexican consumers. The brand’s wide-ranging lineup, spanning from practical sedans to powerful SUVs, has played a crucial role in securing this honor.

The study was conducted between September 2024 and February 2025, with feedback gathered from owners of 2023-2025 model-year vehicles. Participants had owned their vehicles for 1 to 12 months, providing real-world insights into their purchasing and ownership experiences.

Key Factors Evaluated in the Study – 

2025 Dodge Attitude GT. (Automóviles Monterrey N.L).

The J.D. Power Mexico SSI Study assesses six key factors that influence customer satisfaction:

  • Dealership Personnel – professionalism, knowledge, and customer engagement
  • Vehicle Delivery Process – thoroughness and clarity in handing over the car
  • Dealership Facilities – cleanliness, accessibility, and amenities
  • Negotiation Process – transparency and fairness in pricing discussions
  • Paperwork and Documentation – ease and efficiency of completing transactions
  • Brand Website – accessibility and usability of online resources

Dodge excelled across all these categories, cementing its status as a consumer favorite.

Official Statement from Dodge Mexico – 

2024 Dodge Durango GT AWD. (Dodge).

“This award reflects our customers’ trust in the Dodge brand. We have built an exciting product lineup while maintaining exceptional service quality,“ stated Rafael Paz, Director of Dodge Mexico. “Our commitment to the Mexican market remains strong, and we will continue to introduce innovative vehicles that meet the needs of our consumers.”

Dodge’s Expanding Presence in Mexico – 

2025 Dodge Attitude GT Green Hornet Edition. (Automóviles Monterrey N.L).

Dodge continues solidifying its market position with a diverse portfolio catering to various segments. The brand currently offers:

  • Dodge Attitude – A Practical Compact Sedan
  • Dodge Journey – A Versatile Midsize SUV
  • Dodge Durango – A Powerful and Spacious Three-Row SUV

What’s Next for Dodge in Mexico? – 

With this achievement, Dodge reinforces its position as a key player in the Mexican automotive market. The brand has hinted at exciting new models and innovations, further enhancing its appeal to consumers.

As Dodge continues to push the boundaries of performance, design, and customer service, its latest recognition from J.D. Power Mexico strengthens its reputation as a brand that truly puts customers first.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Owner of a 2021 Durango SRT HELLCAT Threatens Lawsuit Over Ongoing Sales​

Was Supposed To Be A One-Year-Only Model...​

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Dodge’s decision to continue production of the Dodge Durango SRT HELLCAT has left some buyers feeling misled and outraged. The automaker had initially promised that the high-performance SUV would be a limited-edition, one-year-only model, but due to overwhelming demand, production was extended into 2023. This decision has prompted some owners to consider legal action, claiming that they were induced to spend more money than they would have otherwise.

Be interesting to see if they do the same thing for the Challengers & Chargers in 2024 or 2025. All the 2023 sales at way over MSRP due to all the "last year of production hype" are absolutely hilarious! The best thing would be if these cars just sit on the dealer lots unsold unless dropped to MSRP or below, but we all know that won't happen due to people with more money than brains. Like I said, it will be interesting to watch...

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Be interesting to see if they do the same thing for the Challengers & Chargers in 2024 or 2025. All the 2023 sales at way over MSRP due to all the "last year of production hype" are absolutely hilarious! The best thing would be if these cars just sit on the dealer lots unsold unless dropped to MSRP or below, but we all know that won't happen due to people with more money than brains. Like I said, it will be interesting to watch...

Go look on the Dodge Horsepower Locator and look and see how many Last Call special edition cars are out there... more than half and its been almost 6 months since Dodge announced pricing. Chrysler 300 sold out in 12 hours... what does that say?

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Go look on the Dodge Horsepower Locator and look and see how many Last Call special edition cars are out there... more than half and its been almost 6 months since Dodge announced pricing. Chrysler 300 sold out in 12 hours... what does that say?

That people have more money than brains? To be honest, I'd buy a new Demon 170 right now if I could get it at MSRP. I won't pay dealer add-on markup so I guess I won't get one...
EDIT: Ha! I couldn't get one even if I had 150 to 200k to burn, all the dealers in my area were sold out the morning they came out.

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