Dodge Reintroduces Power Dollars Incentive Program

Dodge is bringing back its popular Power Dollars incentive program to help clear out excess inventory from dealer lots. The program, which kicks off today, August 6th, 2024, offers customers a cash allowance of $10 per horsepower towards purchasing select 2023 and 2024 Dodge models.

The Power Dollars program applies to the following vehicles:

• 2023 Dodge Charger: SXT, GT, and R/T models
• 2023 Dodge Challenger: SXT, GT, and R/T models
• 2024 Dodge Durango: All models, including the high-performance SRT392 and HELLCAT variants
• 2024 Dodge Hornet: All models, including the plug-in hybrid (PHEV) R/T

This incentive aims to boost customers financially while helping Dodge manage its inventory levels. By tying the cash allowance to the vehicle’s horsepower, Dodge is directly appealing to enthusiasts who crave power and performance.

Thousands of 2023 Dodge Charger and Challenger models remain in dealer inventory across the U.S. The 2024 Dodge Hornet, included in the Power Dollars program for the first time, is also facing slow sales and is currently the third slowest-selling vehicle in the United States as of August 1st, 2024.

“Dodge brand total sales in the U.S. increased 16% from the first quarter to the second quarter of 2024, and we plan to continue to build on that momentum,” said Matt McAlear, Dodge CEO. “We know our Dodge//SRT enthusiasts crave more power and performance, and Dodge Power Dollars gives them an extra boost to join the Brotherhood of Muscle.”

Contact your local Dodge dealer for more information about the Dodge Power Dollars program.