Dodge Introduces Another Chinese Vehicle to Its Mexican Lineup

Dodge has unveiled a new addition to its lineup in Mexico, continuing its trend of rebranding Chinese-made vehicles for the local market. The latest model, the Dodge Attitude, is essentially a rebadged version of the GAC-Trumpchi Empow. This move follows the introduction of the Dodge Journey, which is based on the GAC-Trumpchi GS5, reinforcing Dodge’s strategy of leveraging Chinese automotive designs for the Mexican market.

The Dodge Attitude, set to debut in 2025, comes with a striking design and modern features that signify a departure from its predecessor, the Mitsubishi Mirage-based model. The front end features sleek headlights and a large grille adorned with a black horizontal bar, complemented by robust vents and distinct Dodge badges. This design approach aims to appeal to a wide range of enthusiasts and bring a fresh look to the lineup.

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Photos taken in Mexico have confirmed that the Attitude is indeed a rebranded GAC-Trumpchi Empow. Despite its Chinese origins, the Attitude is designed to cater to the tastes and preferences of the Mexican market. This is not the first instance of Dodge utilizing GAC-Trumpchi vehicles for its lineup; the Journey has already paved the way with its successful rebranding of the GS5 model.

The 2025 Dodge Attitude will have modern features, including LED headlights and aluminum wheels ranging from 16 to 18 inches. The vehicle measures 185 inches in length and has a wheelbase of 106 inches, offering a spacious and comfortable interior.

Inside, the Attitude boasts a 7-inch digital instrument cluster and a 10.25-inch infotainment system. It is expected to include several advanced driver assistance systems such as Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), and Heavy Traffic Assistance. Additional safety features like High Beam Assist, Lane Change Alert (LCA), Frontal Collision Warning (FCW), and traffic sign recognition technology are likely to be offered.

Under the hood, the Attitude will feature a 1.5-liter engine producing 168 horsepower and 270 Nm (199 lb.-ft.) of torque. This powertrain is paired with a seven-speed dual-clutch transmission, ensuring a smooth and responsive driving experience. This engine configuration is carried over from the Empow, demonstrating the direct transfer of Chinese engineering to the Mexican market.

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Dodge’s strategy of introducing Chinese-based vehicles to its Mexican lineup highlights the lack of affordable North American-built compact cars. The Dodge Attitude, with its modern features and aggressive design, is poised to make a significant impact in the Mexican market, as it has been an important part of the Dodge Mexico lineup for the past five years.