Dodge Holds Color Clinic at SoCal SpringFest 2025

For the first time in five years, SoCal SpringFest returned this past weekend, bringing together fans of the modern Dodge Charger, Dodge Challenger, Dodge Magnum, and Chrysler 300. With the highly anticipated launch of the all-new Dodge Charger (LB), Dodge made sure to show up in a big way. A major highlight of the event was the return of the Dodge “color clinic,” a unique opportunity for enthusiasts to help shape the future of Dodge’s high-impact paint colors.

Dodge has always been known for its bold and vibrant high-impact paint choices, and with the first completely new Charger in two decades, selecting the right hues is crucial. The Stellantis Product Design Office (PDO) from Auburn Hills, Michigan, brought concept color samples to the event, allowing attendees to weigh in on which shades should make it to production.

The 8 New Potential Charger Colors – 

Fans at SpringFest got an exclusive look at eight potential new exterior colors that could grace future Charger Daytona and SIXPACK models. Here’s a rundown of the standout shades:

• The King – A bright light blue paying homage to NASCAR legend Richard “The King” Petty and his famous Petty Blue race cars.
• Cha-Ching – A sleek metallic green reminiscent of Alfa Romeo’s Montreal Green, with a name that hints at the sound of a cash register.
• Rizzberry – A vivid pink color evoking memories of the classic Panther Pink high-impact shade from the 1970s.
• Dope – A glossy greenish-tan with a name that plays on both its unique look and the phrase “that car is dope!”
• Ghost Pepper – A bold orange-red inspired by the famously hot chili pepper, standing out among Dodge’s existing orange hues.
• Roasted – A rich metallic copper-brown, blending vintage style with a premium feel, inspired by the roasted color of peanuts.
• Get Kraken – A striking metallic take on the legendary B5 Blue, with the name referencing the mythical sea creature.
• Finish Lime – A bright green shade blending Dodge’s classic Sublime Green with elements of National Safety Yellow.

While not all these colors will make it to production, this interactive experience gave Dodge enthusiasts a chance to voice their opinions. This isn’t the first time a color clinic has influenced production—back in 2020, a fan-favorite color named BlackEye at the time went on to become Hellraisin in 2021.

With the return of SpringFest and the launch of the all-new Dodge Charger, Dodge is doubling down on its commitment to listening to its community. Now, the big question is—which of these colors will make it onto the 2026 Dodge Charger Daytona and SIXPACK? Which would you choose? Leave your answer below…

Special thanks to Anthony Carter and John Fortuno.

SoCal SpringFest 2025 Color Clinic Colors: