Dodge Dealers Offering Early Discounts on Charger Daytona

As the all-new, all-electric 2024 Dodge Charger Daytona prepares to hit dealership lots, some Dodge dealers are already offering cash discounts on the hood of the new e-muscle car. This move aims to entice buyers, particularly those hesitant about the shift away from Dodge’s iconic HEMI® V8 engines.

Dealerships on the East Coast have reportedly begun listing incentives ranging from approximately $2,000 to nearly $4,000 on select trims of the Charger Daytona. These discounts appear to be dealer-specific rather than part of a nationwide program offered by Dodge itself. In addition to these cash savings, Dodge has also introduced 0% APR financing for up to 72 months for qualifying buyers, further sweetening the deal.

For example, some dealerships are offering discounts on the Scat Pack trim, which features a dual-motor setup delivering an impressive 670 horsepower and 627 lb-ft of torque. With a 0 to 60 mph time of just 3.3 seconds, the Scat Pack is designed to deliver performance that lives up to Dodge’s muscle car heritage.

However, incentives vary by region. In California, a state known for its EV-friendly policies, some dealerships like Hunter Chrysler, Dodge, Jeep®, and Ram in Lancaster, California, have yet to list specific discounts on the Charger Daytona. Instead, buyers are seeing traditional incentives such as loyalty programs and military discounts. In some cases, dealers are holding out for sticker prices at MSRP, with no markups or reductions.

The 2024 Charger Daytona comes in two trims: the R/T and the Scat Pack. Both trims feature all-wheel drive (AWD) powered by a 105-kWh battery pack. The R/T offers 496 horsepower and 404 lb-ft of torque, with a 0 to 60 mph time of 4.5 seconds and an estimated range of 308 miles. Meanwhile, the Scat Pack sacrifices range—down to 241 miles—for its significant performance boost.

Starting prices are $61,590 for the R/T and $75,185 for the Scat Pack. Both trims currently qualify for a $7,500 federal tax incentive (when leased), but potential buyers may want to act quickly as the upcoming Trump administration aims to do away with the current EV incentive policies.

This early rollout of discounts reflects the mixed reception to the Charger Daytona. While many praise its performance, handling, and innovative features, including myself, some traditional Dodge enthusiasts remain skeptical about the all-electric powertrain. By offering cash incentives, dealers are aiming to bridge the gap and build excitement for what Dodge describes as the future of muscle cars.

Source: CarBuzz