Dodge has had a huge success with its “Dodge Power Dollars” marketing campaign over the last sales quarter. Back on August 1st, Dodge announced the “Dodge Power Dollars” campaign which gave potential buyers $10 per horsepower in cash allowance for its 2019 Dodge Charger, Challenger, or Durango models. It now seems that Dodge will be extending the program for the rest of the month, with a few twists.
The program has been extended for left-over 2019 Dodge Charger and Challenger models. While the Durango was included in the original program, the brand’s three-row performance SUV will not be part of the extension.
During the fourth quarter of 2019, the four-door Dodge Charger set another sales record for the quarter with 25,829 vehicles for the quarter and 96,935 vehicles for the year, showing that the four-door muscle car is far from dead. Dodge Durango sales followed with an increase of 3% over 2018, with 67,599 vehicles sold, while Dodge’s current halo car the Challenger had 60,997 leave dealers in the United States during the year.
| 2019 Dodge Challenger Models: | ||
| Model | Horsepower | Cash allowance |
| Hellcat Redeye | 797 | $7,970 |
| Hellcat | 717 | $7,170 |
| R/T Scat Pack | 485 | $4,850 |
| R/T | 375 | $3,750 |
| GT AWD | 305 | $3,050 |
| GT | 305 | $3,050 |
| SXT AWD | 305 | $3,050 |
| SXT | 305 | $3,050 |
| 2019 Dodge Charger Models: | ||
| Model | Horsepower | Cash allowance |
| Hellcat | 707 | $7,070 |
| Scat Pack | 485 | $4,850 |
| R/T | 370 | $3,700 |
| GT | 300 | $3,000 |
| SXT AWD | 300 | $3,000 |
| SXT | 292 | $2,920 |
The program lasts through the end of January and customers must take delivery of the cars by February 2nd, in order to take full benefit of the program, according to Dodge.com. So if you are still itching to pull the trigger on a Dodge Charger or Challenger model, a left-over 2019 model might be your best way to save some serious cash.
