Digital Artist Designs Next-Gen Grand Cherokee With Edgier Look

In the ever-evolving landscape of automotive design, the balance between honoring tradition and embracing the future is a delicate art. One brand that has continually navigated this terrain is Jeep®, an emblem of rugged capability and iconic boxy design. 

Jeep has long been synonymous with its timeless boxy SUVs, with models like the Wrangler (JL) and Gladiator (JT) carrying the torch of this iconic design language. However, as the automotive landscape evolves, so does Jeep’s approach to design. The upcoming all-electric Recon (EJ) model signals a return to the brand’s traditional boxy aesthetic while sharing the platform with the more rounded Grand Cherokee (WL).

Enter the visionary realm of digital artists who, inspired by the brand’s heritage and contemporary trends, have envisioned a Grand Cherokee that marries the boxy nostalgia of classic Jeeps with cutting-edge futuristic elements. Drawing inspiration from the revered full-size Cherokee (SJ), incorporating cues reminiscent of the Rivian R1S, which former Jeep design studio alumni designed, and the current Grand Wagoneer (WS), this new interpretation of the Grand Cherokee is a striking fusion of classic and modern.

The design showcased by the Q Cars YouTube channel presents a Jeep four-door SUV that captivates with its bold, edgy features. It challenges the notion that contemporary designs are confined to streamlined silhouettes. This envisioned Grand Cherokee evokes the rugged spirit the Jeep is renowned for while pushing the envelope of what a modern vehicle can embody.

While the front image has more proportions to the Rivian R1S, we can see that the rear glass takes a cue from the current Grand Wagoneer. However, in the rear images, that current Grand Wagoneer character trait is gone in favor of a more modern take on the classic SJ Jeeps—something we love to see in the overall design.

At a time when automotive designs tend to converge toward uniformity due to computer-aided efficiency, this audacious reinterpretation of the Grand Cherokee stands out. It’s a testament to Jeep’s commitment to preserving its heritage while embracing innovation. While rounded and sculpted vehicles often exude luxury, the squared design language of the new Grand Cherokee speaks volumes about its inherent off-road prowess, a hallmark of the Jeep legacy.

This futuristic rendition represents more than just an aesthetic overhaul; it symbolizes a philosophy—a dedication to pushing boundaries and challenging conventions. It’s a statement that there’s room for honoring the past while embracing the future in a world of evolving design norms.