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Why Ram’s Electric Trucks Are Delayed… It’s Not What You Think

Why Ram’s Electric Trucks Are Delayed… It’s Not What You Think​

CEO Tim Kuniskis Sets the Record Straight on Ramcharger and REV Setbacks​


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There’s been a lot of chatter lately about why Ram keeps pushing back its upcoming electrified pickups, the range-extended Ram 1500 Ramcharger and the all-electric Ram 1500 REV. Some folks are convinced something went wrong during development. Others say it must be a software issue. But according to Ram CEO Tim Kuniskis, that’s not the case at all.

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Why Ram’s Electric Trucks Are Delayed... It’s Not What You Think

Uncover the real reasons behind the delays of Ram's electric trucks. It is not what you think regarding technical issues.
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Why isn't the new volume at Warren that is under utilized? This isn't common sense it is an Excuse. Part of RAM 1500 problems is not the engine... it is the volume capacity. When they discontinued the Ram Classic. What is going their instead? TIM just admitted it we have a capacity issue? Is it the Frames then, where is the bottle neck. If the bottle neck is Sterling Heights then new EV and REV should be sent to Warren.
 
TripleT said:
Why isn't the new volume at Warren that is under utilized? This isn't common sense it is an Excuse. Part of RAM 1500 problems is not the engine... it is the volume capacity. When they discontinued the Ram Classic. What is going their instead? TIM just admitted it we have a capacity issue? Is it the Frames then, where is the bottle neck. If the bottle neck is Sterling Heights then new EV and REV should be sent to Warren.
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The common sense part I was referring to was building what people want. It has been pretty obvious over the last 12-18 months Ram/truck buyers did not want EV (or even hybrids). Ram buyers even voiced options on the loss of the Hemi and were not thrilled with the Hurricane I6. Ram in return decided to bring back the Hemi and put the EV/Hybrid on the slow burn and concentrate on V8’s for 2026 model year. I really don’t think, based on his remarks production capacity really had nothing to do with making the EV/Hybrid right now.
That is just my take on what he said
 
Mike201 said:
The common sense part I was referring to was building what people want. It has been pretty obvious over the last 12-18 months Ram/truck buyers did not want EV (or even hybrids). Ram buyers even voiced options on the loss of the Hemi and were not thrilled with the Hurricane I6. Ram in return decided to bring back the Hemi and put the EV/Hybrid on the slow burn and concentrate on V8’s for 2026 model year. I really don’t think, based on his remarks production capacity really had nothing to do with making the EV/Hybrid right now.
That is just my take on what he said
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Pretty sure he literally said that it was a Capacity issue.

“So you look at that and go, ‘Wait a minute, I have a plant that can build X number of vehicles,"

The reason why people aren't thrilled with I6 is because it was not marketed with the same vigor. It is superior is every way. No we don't know how REV would do as we have seen a MASSIVE switch across the market toward Hybrids. When offered it become capacity limited.

RAM will continue fall behind if they only concentrate on what used to be the best solution. MARKET THE NEW ONES. didn't say quick switch was the best course... Not sure switching back and continuing to fall behinds is either.

He has Capacity in Warren, do all of the above. Not either/or.
 
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