Dodge did very well with the Journey, Chrysler would have done much better with Aspen had they given it a year or two, and I'm talking about renegade, avenger, wagoneer. The compass was a dodge derivative, except they updated the compass version and deleted the dodge ( Caliber). And the compass is as close to a jeep as a mackeral is to caviar. It is in fact more of a chrysler than a jeep and you know it.
You keep insisting Chrysler is a dead brand, well thats because someone tried to kill it. I say give it a real chance and it can become a solid earner for Stellantis. You are always negative about any possible solution other than deleting Chrysler, it seems to be a personal bug for you, why not kill dodge instead? Oh yeah, Dodge got development dollars, and chrysler didn't. Try playing a little fairer with each brand,you might just be surprised.
Regardless of what we may believe each brand stands for, a Jeep-branded CUV will outsell a Chrysler-branded CUV every time.
Restyle the Compass, put a Chrysler badge on it, and watch sales plummet.
It's cynical and it's not what fans want, but Stellantis is going to brand and market models to maximize sales and profits, and that means branding UVs as Jeeps.
Besides nostalgia, and as much as I hate to say it, it gets harder and harder to justify the Chrysler brand's existence.
Chrysler uses to be an upmarket, "near-luxury" brand. That market position no longer exists as the mainstream brands have moved upmarket and now even overlap with luxury brands (see Toyota/Lexus, Nissan/Infiniti, etc.). There is no longer any daylight between mainstream and luxury.
There are also very few vehicles that Chrysler could sell which would not sell better as a Dodge, Jeep, or Ram. Trucks and UVs are the biggest sellers and covered by Jeep and Ram. Passenger cars (sedans, hatchbacks, etc.) are a shrinking and very competitive market, dominated by Japanese and Korean brands, and it would be very difficult for Chrysler to regain a foothold there. That leaves the minivan, and the most famous name in minivan history is "Dodge Grand Caravan," which could be brought back to replace the Pacifica.
I just do not see how Chrysler is going to be able to ever be a volume brand again, and I do not know if the relatively small sales they will be able to make are worth the investment in developing new vehicles.