- Apr 21, 2018
- Reaction score
- Metro Detroit
Stellantis Reworks Citroën Brand Logo & Slogan As It Enters Electrification Era!
Marks 10th Major Refresh For Logo Since 1919...
Stellantis’ 103-year-old French Citroën brand has unveiled a new logo and a new brand identity, marking the beginning of a new modern, and dynamic era for the brand. With this new identity, Citroën says it shows the brand’s willingness to accelerate its mission towards e-mobility.
The elegant new emblem, which marks Citroën’s transition and evolution toward the new era, will be presented at the end of September on a concept car that represents a true direction for the future of the brand. It will also be progressively declined in future production cars and future Citroën concept vehicles, starting from mid-2023. The vertical oval, accentuated and enhanced, will introduce a new direction to the design language. More visible, it becomes a distinctive, instantly recognizable signature feature of all Citroën models.
Stellantis' 103-year-old French Citroën brand has unveiled a new logo and a new brand identity, marking the beginning of a new modern and dynamic era for a brand. With this new identity, Citroën says it shows the brand's willingness to accelerate its mission towards e-mobility