“Well, Prince, so Genoa and Lucca are now just family estates of the Buonapartes. But I warn you, if you don’t tell me that this means war, if you still try to defend the infamies and horrors perpetrated by that Antichrist—I really believe he is Antichrist”
Well Mr Tolstoy
Buy 2 Chryslers in 53 years, I have owned more than that. There is a ROI and your the fan of the Brand
No it was not SM that made Chrysler Plymouth that was Dieter Zerche, but nice try.
SM could have killed it like Cerberus planned but didn’t.
Yes he admitted he shouldn’t have approved the full capacity 200 implementation, the sedan market was over capacity and margins even at Honda and Toyota turn upside down, let’s not for get the NA manager frogged walked out of Georgetown and Honda printing Civic to minimize fixed cost. All at the same time, at most it should have done a partial out of Belvedere. He took responsibility, but it sure as crap was talked into it.
3 biggest mistakes under SM ….
1. Fiat Launch as boutiques instead of CDJR as the new Plymouth
2. Launching Jeep in China, instead of Chrysler giving that brand a volume to supposed USA products like Buick. Rich Chinese want American Jeeps
3. Over investing in Chrysler capacity most in the 200 and bit in the Pacifica …. Delaying the Giorgio Architecture by nearly 3 years. The current STLA large shift would be at least 2 years ahead of where we are now.
So here we are a Nee Flagship…. Ballon announcement….. you buying it?
Didn’t think so.
Get off my lawn
Brw Caddy and Lincoln are SUV brands, we have Jeep for that, only a moron would have slapped Walter’s name on those to sell less for less margin