Stellantis Faces Pressure to Streamline Brands

Stellantis Faces Pressure to Streamline Brands​

With 14 Brands and Mixed Global Performance, the Automaker Considers Its Future Direction​

Stellantis is facing a major crossroads as it searches for a new CEO following the departure of Carlos Tavares in December. The automaker, formed from the 2021 merger of Fiat Chrysler Automobiles (FCA) and Peugeot S.p.A., has the largest brand portfolio in the industry with 14 distinct marques. This vast lineup brings both strength and complexity — and now, there’s mounting pressure to determine how many of these brands have a viable future.

https://moparinsiders.com/stellantis-faces-pressure-to-streamline-brands/

 

[bill burke]

Most concerned about Chrysler. Floated earlier the idea of instead of bringing European brands to North America to boost sales and profits, select two models that are “Euro-Popular” but potentially and likely viable in our market if launched correctly and change a couple of body panels, grill, tail lights, add North American power plant if needed and rebadge them as Chryslers. Must be upscale models that gives America anchored Chrysler a subtle Luxury European flare as an excitement factor on a carefully orchestrated relaunch.
Just a thought, but it might have some thought provoking value. Very interested in feedback and critique. My Chrysler worries are debilitating me. How about you?

 

[LaminarFlow]

Fiat 20% Safe due to sales and historic brand
Peugeot 20% Safe due to sales and historic brand
Jeep 15% Safe due to sales and historic brand
Ram 10% Safe due to sales
Untracked 9% I do not know what this is
Opel/Vauxhall 9% Safe due to sales
Citroën 8% Safe due to sales and historic brand
Dodge 3% RAM is assimilated back into Dodge
Chrysler 3% Safe because historic brand, also lack of sales due to lack of models
Alfa Romeo 1% Assimilated into Fiat Abarth
DS 1% Assimilated back into Citroën
Lancia 1% Assimilated into Fiat
Maserati 0% Discontinued - Ferrari does what Maserati is trying to do

 

[Leuname]

Most concerned about Chrysler. Floated earlier the idea of instead of bringing European brands to North America to boost sales and profits, select two models that are “Euro-Popular” but potentially and likely viable in our market if launched correctly and change a couple of body panels, grill, tail lights, add North American power plant if needed and rebadge them as Chryslers. Must be upscale models that gives America anchored Chrysler a subtle Luxury European flare as an excitement factor on a carefully orchestrated relaunch.
Just a thought, but it might have some thought provoking value. Very interested in feedback and critique. My Chrysler worries are debilitating me. How about you?

 

[Leuname]

Basically, Lancia, Alfa Romeo and DS-A will be absorbed into the Chrysler brand and Maserati will become a top of the line trim for the Chrysler brand. Chrysler is going to be the only luxury brand for the group once the new CEO comes in. The corporate name "Stellantis" is also going to disappear and be renamed Chrysler Corporation.