Stellantis Exec Confirms No New European Brands for North America

Stellantis Exec Confirms No New European Brands for North America​

Plans Focus on Existing Brands as the Automaker Adjusts to Market Challenges​

Stellantis has made it clear that it won’t be adding any more European brands to its North American portfolio in the near future. Jeff Hines, CEO of Stellantis Canada, recently told Automotive News Canada that the automaker is not planning to bring European brands like Citroën, Lancia, Opel, or Peugeot to the either the U.S. or Canada. This decision comes as Stellantis is focusing on addressing challenges with its current operations, particularly with brands like Fiat and Alfa Romeo, which have not been performing well in the North American market.

Stellantis Exec Confirms No New European Brands for North America

Stellantis has made it clear that it won’t be adding any more European brands to its North American portfolio in the near future. Jeff Hines, CEO of Stellantis Canada, recently told Automotive News Canada that the automaker is not planning to bring European brands like Citroën, Lancia, Opel, or...

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[TripleT]

Lancia is closet to Chrysler as far a mission, mid-Luxury.... French cars don't make sense here.... Opel/Vauxhall is just plain versions of the Peugeot to match German and UK tastes. Fiat only makes sense as replacment for Plymouth... but you need to bring the full line Tipo Cross, Panda, and a ice ice 500.

 

[patfromigh]

Opel takes their version of the Fiat Doblo van, sends it to an outside shop which then converts it into a diesel-hybrid by installing an e-axle setup similar to the Tonale/ Hornet hybrids. I'm not saying sell Opel here, Buick did that and failed. Small diesels won't fly here as well. I am suggesting send the Doblo over as a knock down and add a domestic engine/ transmission/ e-axle. Badge the commercial version as a Ram and the passenger version as a Chrysler.

I still think Stellantis should offer some of their European B-segment vehicles such as the Fiat 600, Alfa Junior, and Jeep Avenger through their Free2Move car sharing service. I would also add the Fiat 500 and Grande Panda to the list. Fiat should no longer be sold as a boutique item, that strategy has failed. Dealers could sign up as Free2Move locations offering EV charging, rentals and shot term leases. The vehicles in North America would be predominately hybrids and plugin hybrids.

 

[TripleT]

I am not convinced that all cargo and pickups shouldn't be Ram everywhere.

 

[Robert4]

Lancia is closet to Chrysler as far a mission, mid-Luxury.... French cars don't make sense here.... Opel/Vauxhall is just plain versions of the Peugeot to match German and UK tastes. Fiat only makes sense as replacment for Plymouth... but you need to bring the full line Tipo Cross, Panda, and a ice ice 500.

Agree on Fiat,Lancia , Chrysler
Peugeot cars are nice I
Go to Europe once a year and have rented several different models and they are nice.
I definitely could see one as a rebadged Chrysler