"Now that Ram has stopped making the legacy previous-generation Ram 1500 (dubbed the "Classic"), the brand does not have an affordable entry-level truck. The old DS-generation Ram had to go, it was past its expiration date, he says. But the brand is now missing a price-friendly alternative and a good midsize truck would fill that role neatly.
Asked if the new truck will be body-on-frame or a car-based lifestyle truck, Kuniskis says he sees no difference between the two in the eyes of the consumer. Today’s sport versions of lifestyle trucks are doing everything that trucks were doing five years ago. What used to be buzz models, like the Warlock, are now staples in the lineup.
The STLA Large platform is a candidate for a midsize truck and is flexible enough to accommodate internal combustion as well as hybrid, extended-range plug-in hybrid, and electric powertrain options. The truck will have multiple powertrains, but he would not say which ones would be offered.
Asked if the new truck would bring back the "Dakota" name, Kuniskis said it is a great name and Stellantis still owns it.
Don’t look for the truck this year, Kuniskis says, but we might see something in 2026. “There is clearly a market for it,” Kuniskis says, noting the Toyota Tacoma sells about 200,000 a year and the Ford Maverick is also selling well.
“I want one, and as a dedicated truck brand, [Ram] should have one.”
Stellantis so far has only confirmed a new midsize pickup is coming, but declined further information. Company documents report the new truck will be built in the U.S. at the automaker's Belvidere, Illinois assembly plant, with the UAW chiming in to claim production should start in 2027."