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Ram CEO Mike Koval, Jr. Talks About The Present & Future Of The Brand!

Ram CEO Mike Koval, Jr. Talks About The Present & Future Of The Brand!​

Muscle Cars & Trucks Asks Koval, Jr. About Key Elements Of The Brand's Future...​


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Recently, Muscle Cars & Trucks (MC&T) had a chance to sit down and talk to Ram CEO Mike Koval, Jr. during the media day at Roadkill Nights a couple of weeks ago, to talk about the future of the Ram brand. The MC&T talked with Koval on several topics, including midsized pickups, electrification, and the future of Ram TRX.

One of the biggest questions surrounding the future of the Ram Truck brand is whether there will be a midsized pickup in the future. Ram does offer smaller pickups outside the North American market, but could we ever see any of them here? Well, MC&T asked Koval about such a vehicle, and his answer was quite surprising.

 

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