Ralph says John (Elkann) green lights a separate Product Team (instead of just concepts)for Chrysler Brand

[AlexB]

I’ll put it very bluntly, we’re back on with Chrysler,” Ralph Gilles, Stellantis design chief,

"What does that mean, practically speaking? “We set up a [design] studio,” Gilles continued. ”We didn’t have a Chrysler studio, it was kind of coupled in with the Dodge studio, so we set up a separate Chrysler studio."

"The studio that we set up about a year and a half ago, we’ve been just going nuts in there, looking at concepts.”

Other pieces that make up a happening car company are coming together, too. “The product planners have a team,” Gilles said. “There’s a marketing team now, so we’ve built all the fixings to really look after the brand, and that’s brought new energy I find, new questions, new demands from the brand heads.”

https://www.roadandtrack.com/news/a64971262/chrysler-is-back-on-stellantis-design-boss-ralph-gilles/

 

[bill burke]

Obviously, Chrysler needs help. As stated repeatedly by many loyalists, there seems to be a void in vision and direction at Chrysler and now it seems a stand alone Product Team needs to come to the rescue. Chrysler is floundering and video clips that parrot talking points about Chrysler’s legacy, talking points that scream of a lack of real knowledge or automotive gravitas by the cheerful chief officer, just does not cut it. Time to not only get a Product Team in place, time to get someone in charge who really knows Chrysler passionately and personally.
Time to not only send help with a Product Team, it’s time to hang a “Help Wanted” sign out for a new brand leadership team.

 

[Hemidakota]

Sad fact: we have two 300s, but neither offers Level 2+ driving capability. I had to resort to purchasing the final model year of the Cadillac CT6 (Platinum trim) just to experience Level 2+ driving. If Chrysler had offered the same, I would have gladly bought another 300; I would've opted for a third one without hesitation. Hopefully, as the brand CEO suggested, the next iteration of the 300 will include the latest tech for us old folks. LOL

 

[suzq044]

Sad fact: we have two 300s, but neither offers Level 2+ driving capability. I had to resort to purchasing the final model year of the Cadillac CT6 (Platinum trim) just to experience Level 2+ driving. If Chrysler had offered the same, I would have gladly bought another 300; I would've opted for a third one without hesitation. Hopefully, as the brand CEO suggested, the next iteration of the 300 will include the latest tech for us old folks. LOL

That looks like an NSX mixed with a Panamera. Other than the word Chryslser -- nah. lol

 

[redriderbob]

I was there at the event, you can see all of Ralph's talk about the design direction of Chrysler in this video...