OPINION: Dodge Missed the Mark With Its 2026 Durango Lineup
Why an All-HEMI® Strategy Could Backfire and How a Scat Pack Rebrand Could Save It

When Dodge announced that the 2026 Durango lineup would go all-HEMI®, it felt like a bold move—but not necessarily a smart one. As someone who’s been very vocal about this on my The Mopar Junkie YouTube channel, I have to say this decision leaves a lot of longtime Dodge fans scratching their heads. Instead of clarifying the lineup, it adds confusion—and risks alienating buyers who have been the backbone of Durango sales for years.

OPINION: Dodge Missed the Mark With Its 2026 Durango Lineup
Discover why the 2026 Durango lineup decision by Dodge is seen as a misstep by fans and industry experts alike.
