Absolutely. I think they're just throwing stuff at the wall to see what sticks. The base Latitude seems more like a rental special. Latitude Plus is like a slightly nicer rental car. The upcoming Sport trim adds off-road goodies to the non-Trailhawk fascia at a cheaper price, so that one's kind of neat but also kind of unnecessary because it's not Trail Rated. Overland only lasted a couple years and High Altitude appears to have taken its place at the top of the trim lineup, being the only trim to now offer painted fascias and cladding.This really makes all the sense in the world, I agree they're trying to market the Cherokee too wide with current offerings.