Mopar Revives ‘The Dude’ With Retro-Inspired Ram 1500 Concept
A Modern Sport Truck Throwback That Channels 1970s Attitude

Mopar is bringing vintage swagger back to Las Vegas for the 2025 Specialty Equipment Market Association (SEMA) Show with one of its boldest builds yet — The Dude Ram 1500 Concept. Reviving a nameplate that once captured the essence of the early-’70s sport truck craze, this modern reinterpretation blends nostalgia with modern performance in unmistakable Mopar fashion.
Mopar Revives ‘The Dude’ With Retro-Inspired Ram 1500 Concept
Mopar revives ‘The Dude’ with a retro-inspired Ram 1500 concept that blends vintage style with modern performance.
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