Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!
No management came down hard on those who didn’t read the tea leafs, and there over investment in the NA sedan market. They are absolutely scrambling to shift capacity
I also forgot to mention Honda pumping out civics hand over fist! Always was a big seller and still can’t make enough of them.
Yes this was a response to dealing with the negative margins. As one point Honda was upside down nearly 2K per vehicle, but that was less of lose then shuttering the plant and having zero cash flow to cover that fixed costs. There decision was to maximize production while crashing the capacity shift. Making as many as possible to spreading the lose over more vehicle and maximizing cash flow. It was pretty bold move, and incremental cost had to be minimize. They are clear from in now and the Greenville facility now make CUVs. Manager didn't have to do the frog walk.
